What is the Definition of SEO?
To put it plainly SEO (Search Engine Optimisation) are rules set up by search engines (mainly Google) to optimize a websites search engine ranking.
You can look at SEO as a framework because it has rules and stages along with a set of controls to follow.
Search engines such as Google determine the content of a page by looking at the links, and validity the content enjoys on social media platforms, both of which are out of the control of the writer.
By optimizing content, writers can improve the success on any search engine. This can be done adding specific keywords or phrases searchers are looking for. Search engines then match up these words and phrases when people search for specific content.
As complicated as all of this sounds it can be put in the simplest terms of Search Engine Optimization is a way to improve your website so that it will appear in the top results in Google, Yahoo, Bing etc.
Complex algorithms are used when you perform a search. There are a number of factors used when deciding which web page should be shown in the results.
The Importance of SEO
Millions of internet users log on everyday looking for the answer to their questions, this makes SEO more important than ever in today's competitive market.
Here are just some of the reasons why search engine optimisation is so essential:
- Most people will click on the top 5 suggestions in the results pages.
- Good SEO practises help to improve the experience of the internet user.
- SEO is good for promotion of your blog on social network sites. People are likely to promote your published article on Facebook, Twitter, Google+ and any other social media channel.
- You can jump ahead of your competition with the right kind of SEO.
Using SEO rules to make your website user friendly.
Promoting your blog or website to make it rank better.
How to Get More Links to Your Website
Here are 9 things you can do to improve your website SEO:
1. Give Valuable Content
Incorporate, high quality, productive, invaluable and unique information. Focus on what your readers want and give it to them.
2. Let Your Writing Flow Naturally
Longer articles rank higher so use a natural tone and phrasing to your blog posts. Make all of your blog posts concise and to the point. The top third of your web page will be scanned by search engines so ensure it's content rich.
3. Renew Your Site Content Regularly
Add content a little at a time rather than a lot. Don't leave it too long between publishing your next blog post, search engines will mark your website as "stale".
4. Increase Engagement With Media
Making the most of images and video is an effective way to increase engagement to your website. Break-up articles with engaging images to hold your readers attention.
5. Make Your Site Social Media Friendly
Incorporate social media on your website. Visitors prefer content shared in their own social media circle. The greater your following the higher your content will appear in the search results. Make it accessible to both your followers and visitors to share your content with their followers and friends.
6. Create Navigational Links
Search engines love navigational links, they form a path for visitors and search engines to follow from page to page. Make sure you have at least one link that relates to another blog post.
7. Enhance the User Experience
Make your site navigation natural, create an environment that's easy for people to find the information they're looking for. Search engines rank engagement and what visitors do while they're on a website.
8. Focus on Specific Themes
Make clear distinctions about what topics you cover on your website. Don't make it a random mess of pages because search engines will ignore most them. You can use tools such as Google Keyword Planner to brainstorm new keyword ideas and see the competition you'll have.
9. Add a Relevant Keyword in Your Page Title
This will help with your website ranking, just don't over do it.
The Difference Between SEO and Internet Marketing
SEO should be used as a tool in your internet marketing armoury. It should be used alongside content strategy and social media promotion.
"Content is King"
The most important factor should always be really good content. If you're content is terrible your chances of succeeding with SEO are minimum at best.
SEO is the Prerequisite for Every Website Owner
To summarise you need Search Engine Optimisation (SEO) to improve your website search ranking.
With a well-formulated plan you can drive more traffic to your website and gain more readers, make more sales and fulfil your business purpose.