Monday, November 12, 2018

How to Fix Common SEO Problems

By 2020 $79 billion is expected to be spent on SEO.

That's a lot of money, but is it reasonable for bloggers, and business owners alike to spend so much on SEO?  Yes it is, when you think of what it takes to hold on to customers, and blog readership these days.

Keeping your customers and readers happy is a full-time job, and requires identifying and fixing SEO problems on a regular basis.

Here are 8 answers to some of the most common SEO problems you'll find today:

1. Site Speed

The better your website speed, the higher your website ranking is on SERPs.  Which can mean more pages indexed on Google search.

Solving the Problem

Track your websites pagespeed with Google PageSpeed Insights.  It will give you a simple description of the actions required to improve your blog pagespeed.

2. Text to HTML Ratio Matters

A low ratio of text to HTML could demonstrate:
  1. Slow loading website
  2. Hidden texts
  3. Exorbitant amount of flash on website

Solving the Problem

To remedy this only add relevant on-page text where necessary, and move inline scripts to independant files, removing all unnecessary code.

3. Too Many Broken Links

If your website contains numerous broken links it can lead to:
  • A poor quality website
  • Search bots diverting to other websites, leaving many pages un-indexed and un-crawled
  • Authority of website taking a hit
Solving the Problem

Refer to Google Search Console to make sure your pages are being crawled.

Check out this course on Creativelive on SEO

4. Fix Duplicate Content

If your blog contains copied content it will be penalised by Google.  Nearly 29% of all internet content is copied.

Solving the Problem

Stay on top of your website content by using Siteliner and Copyscape to ensure originality.

5. Chaotic URLs

URLs that finish with "..index.php" or "..p=567394" aren't user friendly.

Solving the Problem

You can fix them by:
  • Adding keywords
  • Use hyphens instead of spaces
  • Use lower case letters
6. Write More

Many bloggers would say that your word count doesn't matter too much to Google. 

Solving the Problem

The best way to get around the word count problem is to write blog posts of various lengths, some long, some short, then you have variety for your readers, and you keep Google happy.

7. Make Your Website Mobile Friendly

Google is launching its mobile-first index in 2018.  Surprisingly many websites aren't that mobile friendly, and haven't quite caught up.

Solving the Problem

You can solve this by simply:

Allowing Javascript, CSS and images to be seen by Google search bots:
  • Shy away from using flash content
  • Design a mobile friendly website
  • Get more clicks by creating rich snippets
  • Test your website on Google Page Insights tool
8. Ineffective Contact Forms

Only 16% of people will end up filling in your contact form. 

Solving the Problem

Some tips to rectify this problem:
  1. Keep your contact form short and sweet
  2. Collect only the information you require
  3. Be more adventurous with the "submit" button
  4. Experiment with colour and style
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