SEO can be challenging at the best of times, so I've put together a list of SEO terms that you can read anytime at your own leisure to help you understand how it all works.
AMP (Accelerated Mobile Pages)
An HTML framework designed by Google for creating condensed fast-loading web pages optimised for mobile.
Alternative text or ALT text is the description given to an image on a web page used by search engines and screen readers.
The visible text used when clicking on a hyperlink.
A method used to spin content or articles, can be done manually or using software.
Usually done by a third-party site to republish an exact copy of an article that has appeared elsewhere on the web.
Content generated by a program or code.
Links that are linked from one website to another website on the internet.
A strategy or technique used to violate a search engine's guidelines in order to exploit algorithmic loopholes.
The amount of visitors who navigate to a particular site then go somewhere else after looking at one web page.
Keywords used that refer to brands, services and products.
Internal links that are left within a website for visitors and search engines to show a clear trail of links.
Purely designed to send users elsewhere, most commonly used by affiliate marketers to direct traffic to their own affiliate links.
A dead link or resource that no longer exists on a website.
Web pages saved by Google on their servers from a previous visit.
Usually specifies a preferred website URL when numerous URLs have similar or the same content.
Arises when two documents are cited together by another document.
Two things occurring simultaneously on web pages.
Content generated by software that is supposed to be just like human writing.
A curated collection of content on a specific subject.
Core Web Vitals
Metrics used to measure user experience on Google's Page Experience.
Content on your website that you want search engines to rank high.
Number of URLs crawled by search engines during a specific time period.
The ability of a search engine to access all of the content on a web page.
A search engine program used to crawl the internet visiting web pages to collect information to index.
A link that doesn't use the "nofollow" attribute.
DR (Domain Rating)
Website authority derived from a backlink profile.
Pages that are made specifically to rank high in search engines using particular keywords in order to send users from a particular link to a different website.
Similar or the same content appearing on other webpages
The time that is measured between clicking on a search result and then returning to a search engine.
URL containing text that requires variable parameters.
An unpaid link that points directly to a website.
The method used to let relevant people see products or content via personalised emails.
The page first seen when someone clicks on a website.
Content that's never outdated.
A link from one website to another.
The system used to enable visitors to a website to narrow down their search through various filters such as, brand, size and colour.
Content that is only available after contact information is given.
A page designed to rank highly with search engines that has no useful information to offer.
A free service offered by Google which is a content notification and detection. It sends emails when new results are found.
A complicated system used to retrieve data from its search index and immediately deliver the best query.
A free web tracking tool provided by Google to analyse visitor interaction on a website.
Suggestions given by Google when entering a search.
When someone uses black-hat SEO tactics to rank higher in Google in unrelated or irrelevant searches.
Google Business Profile
A free business listing set up in Google that will show up on a map or web search.
Created in 2010 by Google in order to index more content and provide better search results..
Slang term used to describe the instability of a new website when Google is ascertaining where it should rank.
Update released by Google in 2013 that emphasised the meaning of search queries over individual keywords.
Google Knowledge Graph
A knowledge base which Google services current information in an information box alongside its search results.
Google Knowledge Panel
The information boxes that appear on Google when you search for a particular entity.
Algorithm launched in order to filter out sites with thin or low quality content.
A punishment a human can impose on a website that violates Google's webmaster quality guidelines.
A Google algorithm update released in 2012 to downgrade websites that employ manipulative link schemes and keyword stuffing.
A 2013 update release to improve search results in local search queries.
A purported filter that Google used to prevent new websites from ranking high in its results.
Google Search Console
A free service offered by Google that enables site owners to monitor and troubleshoot their website appearance online.
Google Webmaster Guideline
The best practices Google uses to help, find, index and rank a site.
Software used by Google to collect documents from the web to build a searchable index for Google Search engine.
Grey Hat SEO
SEO strategies used to blur the line between black-hat and white-hat methods.
The method used for writing and publishing a blog post or article on another company/person's site.
A commonly used HTML heading to mark up a web page title.
Tags used to filter out headings from subheadings on a webpage in descending order from H1 to H6.
Used by Google in 2003 to determine authoritative web pages for ranking.
The system used to improve all qualities of a website for it to rank higher in a search engine.
An HTML attribute used to let Google know about alternate versions of a web page for different languages and regions.
HTTP 200 Response Code
The status response code from a server telling the client the HTTP request was successful.
An encrypted version of HTTP that protects the communication between a browser and server that stops any website from attack from attackers.
A link from one site to another.
The ability of a search engine to analyse and add pages to its index.
An information not product based query.
Linking from one to another within a website.
A system used by a single website to unintentionally target keywords across numerous blog posts and pages.
The practice used in SEO to combine similar relevant keywords into clusters.
A metric used that tells you how frequently a keyword is used within content in relation to overall word count.
Standard used by SEO tool providers to evaluate a keyword's ranking difficulty.
A website's organic ranking position in search results for a particular keyword.
A procedure used to reduce a word to its 'stem' or 'root'.
When a single word or phrase is repeated in content to manipulate search engine rankings.
Phrases and words that people use to find what they're looking for on a search engine.
Content solely created to attract links.
Method used to get other websites to link to pages on another website.
Link equity, also known as 'link juice,' is the idea that 'authority' is passed when one website links to another.
The process of exchanging links with other websites.
Web pages solely created to link to a target page in order to improve that page's search engine ranking.
Refers to the number of backlinks or incoming links that point to a website.
The makeup of links that are directed to a website.
The system used to get back lost links.
A slang term used when hypertext links that are broken. This happens when a web page is moved, taken down or reorganised.
Any links intended to manipulate PageRank or a website's ranking in Google search results.
The process of using out-of-context links on a website, blog comments, discussion forum or any other online place that might display comments. Also known as comment spam.
The speed at which backlinks to a website are added over a specific amount of time.
Log file analysis
An SEO task that allows you to see how Googlebot and other web crawlers and users interact with your website.
A keyword or keyphrase that is more specific, and normally longer than commonly used keywords.
Is a penalty imposed by Google for not following webmaster guidelines.
An HTML tag that describes what a page is about.
A specific type of meta tag that appears in the HTML code of a page that will tell search engines what the topic of the page is all about.
The method of instructing a web browser to automatically refresh the current web page or frame after a given time interval.
Meta robots tag
An HTML tag that goes to the head tag of a page and provides instructions to bots.
Pieces of code that tell search engines important information about a website.
A copy of a principal website that is placed under a different URL, but is otherwise identical in nature.
The version of a website Google mainly uses for indexing and ranking a website.
A link that occurs naturally.
An internet search with the intent of finding a particular website or page.
Also called 'black-hat SEO' refers to the use of malicious tactics on a site to tarnish its reputation with Google and steal search engine rankings for important keywords in order to be used on a competitor's website.
A tag that lets Google know not to take that particular link into account when ranking.
A tag that tells Google not to index a page.
An attribute added to links to open in a new browser window or tab for security reasons.
An attribute that stops referrer information passing through a link.
Actions used outside of a website to impact search rankings.
Measures taken directly within a website to improve its position in search rankings.
Open Graph meta tags
The snippet of code that controls how URLs are displayed when shared on social media.
Organic Search Results
Results that are natural and not paid for, or can be influenced by advertisers.
Traffic that comes from a search engine.
A page with no internal links pointing to it.
A link that points to a page not featured on a site.
The time taken for a web page to load.
A formula used to judge the value of a page that looks at the quantity and quality of other pages linked to it.
A paid for link.
A page that covers the overall topic in-depth and links to the clusters of related content.
PBN (Private Blog Network)
Network of websites created solely to link to another site and improve its organic search visibility.
A component of Google's core algorithm that uses machine learning to decide on the most relevant results to search engine queries.
Links that are created and link to each other because they cover similar topics.
A request made to Google to review a site after fixing problems found in a manual action or security issue notification.
The eight results that appear at the bottom of a search page.
A web page that provides helpful information for a specific topic.
A search result on Google that provides additional data usually taken from structured data from a page.
A file on a website that tells search engine crawlers which URLs the crawler can access on a website.
The code used by search engines to read and understand the content on webpages.
The formula used by search engines to retrieve specific information stored within data structure to determine the significance of a web page and its content.
Search engine poisoning
A method used by cybercriminals to create malicious sites and use SEO tactics to make them more prominent in search results.
SERPS (Search Engine Results Pages)
Google's response to a search query.
A recent list of visited sites.
The purpose of a search online.
Refers to the list of web pages that appear in response to a particular search engine query.
The words entered into a search engine when someone is looking for something specific.
Is the metric that tells you what percentage of organic clicks a site is receiving for a keyword.
The number of search engine queries for a particular search term in a search engine such as Google within a given timeframe.
Words related to the keywords in a search.
SSL (Secure Sockets Layer)
Technology used to keep an internet connection safe.
Seed Keywords or Short-Tail Keywords
Typically one or two words long, without modifiers.
The process of improving your website visibility when people search for products and services related to a business online.
The method of evaluating and assessing a site to how it performs on search engines.
The organising of topically-related web pages through internal links.
An XML file listing the pages of a website that search engines index.
A static outbound link that appears on every page of a site.
The intentional manipulation of search engine results using techniques that are against their guidelines.
Optimising a website for search engines by organising the structure of content.
Content that is low quality and of little to no value to the user.
An HTML meta tag that is used to specify the title of a webpage.
TLS (Transport Layer Security)
Is the cryptographic protocol designed to provide communications security over a computer network.
The people and bots that visit a website.
UGC (User-Generated Content)
Any kind of content - blog posts, videos, comments, reviews etc, that is created by a user.
Introduced in 2007 to expand on search results by including images, news, videos, shopping any other type of result.
Links that Google thinks may be suspicious or manipulative or deceptive.
URL (Uniform Resource Locator)
The acronym for Uniform Resource Locator, or more commonly known as the address of a website on the internet.
Is the term used to describe how easy it is to use a website in practice.
Software designed to crawl the web.
A different search to a general web search, focussing on a specific segment of online content.
Interacting with the internet using voice instead of text.
A hypertext document found on the world wide web.
A collection of pages of information usually containing hyperlinks and made available to anyone online.
The process of navigating information on the internet.
Content created to manipulate ranking on search engines.
Google-approved tactics, strategies and techniques.
Short for extensible markup language which uses a set of codes, tags, and describes the text in a digital document.
A piece of HTML code that can be found in the <head><head/> part of a web page and is used to control how a search engine crawls and indexes an URL.
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