Monday, June 24, 2019

Email Marketing Tips for Writers

Email marketing has become a great tool for writers to connect with their audience.  This blog post is going to talk about how email marketing can be used effectively, and how simple it is to create a newsletter campaign that will help you relate to your audience.



The Reasons Email Marketing is so Important for Authors

Just before we get into creating an email campaign, it's essential to understand the importance of a good email campaign in the long run.


With an email campaign you can accomplish the following:

Establish Your Name in People's Minds

A name is easily forgotten if only seen a couple of times, but after a steady flow of newsletters, people will realise how valuable your information is.

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You'll Gain a Loyal Readership

The more people that stick with you, and sign up to your newsletters, the greater your readership will be, and the more books you'll sell.

Your Blog Traffic Will Start to Increase

Most people visiting your website may not come back, but those signed up to your newsletter will get a gentle reminder about what your website has to offer, making people go back and check out your website again.

Establish a Relationship With Your Audience

Email is a very personal way of getting to know your readers, more so than all of the other social media out there.  You may start getting extra mail from people thanking you for your good work, or giving you more writing ideas.

Creating Your Email Newsletter Campaign

There are plenty of different email delivery services out there, but I recommend using an easy service which is free, and allows you up to 2000 subscribers to start with, Mailchimp.

After you've decided on your email delivery service, you can sign up, and get started integrating your email delivery service on your blog. This will require a simple pop up or opt-in box being placed prominently on your blog posts, and pages to let people know how to sign up to your newsletter.

This way you'll be sending a newsletter to the people most interested in what you're doing, and not sending spam.

That's the easy part over with, the next step is deciding what to put into your newsletter.

Features of an Effective Newsletter


Characteristics of a good newsletter include elements that make you want to read the newsletter, and discover what's inside.  I'm sure most people get hundreds if not thousands of emails everyday from companies they've signed up to, but many of these emails will never be read.

An effective email campaign should do the following:

Be Sent on a Regular Basis

One of the most important points of any email campaign is that it should arrive at around the same time every day or week.  Sending out newsletters haphazardly can lead to confusion and irritation.  So it's best to keep to schedule that suits you and your readers.

Deliver Information that's Relevant to Your Blog

Your emails should always contain relevant information that pertains to you, or your blog. There's no harm in including something personal every once in a while.  Just make sure the information is relevant.

Lay Your Information Out Clearly

Newsletters can take too much time to load if they're full of too many images.  These days people read emails via their mobile phones, and tablets so keep your layout simple and clean.

20 Suggestions for Your Email Newsletter

In this article we've already discussed why newsletter's are so important to writer's, and why it's part and parcel of forming a connection with your readers.

Here are 20 ideas to for email newsletters:

  1. Bonus materials from your books for blog subscribers
  2. Free sample chapter
  3. Book release dates
  4. Requesting book reviews
  5. Special pricing promotion
  6. Book signing and event dates
  7. Events and news relating to your book topic
  8. Author interviews
  9. Article round-ups posted on your blog
  10. Interesting facts about the writing process
  11. Extra information about characters and scenes from the books you've written
  12. Quotes and discussions about your book
  13. A review of a book you recently read and loved
  14. Who influences you as a writer
  15. Reader surveys
  16. Blog posts from your favourite bloggers
  17. What you've learned from writing a book
  18. Anniversary of book publishing date or concept
  19. Giveaways and special promotions
  20. Holidays and seasons greetings

Once you start sending out a regular newsletter, many of these ideas will become second nature.  Just remember to keep it interesting and fresh and you'll continue to build a solid readership who will want to open up your newsletter each week!


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