Quick SEO Checklist

The internet has opened up the world and is a free resource for businesses everywhere, which means it can be used for advertising, and you won't have to spend a penny.  All of this can be done through SEO.

As of 2022 Google handles 99,000 per second, which works out at 8.5 billion searches a day.  That equals opportunity, and a prospect that can be harnessed through some simple steps and guidance to boost your website's SEO.

We're going to look at ... things that can be managed and help maintain or boost your position on search engines, including Google.

A Brief History of Google Algorithm Updates and What To Do If Your Ranking Drops

Google's algorithm is ever changing, which means at some point it's going to impact your website.  Which is why you need to keep a steady eye on the health of your SEO.

Despite all of the upheaval it causes there are ways and means of working around this fluctuating leviathan.  

So What is the Google Algorithm?

This is the mechanism Google uses to rank content, and uses hundreds of factors, such as keywords, usability, backlinks and more.

How Does the Algorithm Work

Most of its methods are kept secret but it's believed that it uses over 200 ranking factors which means it's constantly changing and evolving to keep up with current technology, and can release updates up to six times a day.

As scary as that sounds these changes are for the benefit of websites worldwide and help them stay safe from any online threats.

What We've Learned So Far About Google's Algorithm

Google won't reveal its ranking factors but we can take a look at the obvious points of how Google ranks each website.

  • High user engagement and bounce rates are looked at.
  • Google prefers website's that have HTTPS status, these websites are viewed as safe and secure.
  • Websites that are mobile friendly will rank higher.
  • Google likes good links that are informative, relevant and make your website useful.
  • User-friendly website design is a ranking factor.
  • Google prefers websites that upload quickly because they offer the user a better experience.

In other words Google likes websites that really offer something practical to the users experience, with an easy-to-use website navigation.

The Most Effective SEO Tools

With the help of SEO you can fine-tune your website to help it rank higher in search engines.  This can be done even if you're ranking quite highly.  There's nothing wrong with keeping on top of your website SEO.

We're going to look at some useful tools to help you deal with these SEO problems and help improve your strategy.

How Will SEO Tools Improve My SEO?

Not only will SEO tools will give you a valuable insight into the overall health of your website but they will also help you rank higher with Google and other search engines.

SEO tools can help you improve:

  • Site speed
  • Research
  • On-page SEO
  • Mobile SEO
  • Local SEO
  • Links
  • Keyword research
  • Analytics 

Rich Snippets What You Need to Know and How They Help SEO

In this brief guide we're going to take a look at rich snippets and see how they affect and benefit your SEO.

Rich Snippets Explained

Rich snippets are results on Google that have been enriched with extra information and gives users a more in-depth look at the information before they choose to click.  This extra information can include anything from images, prices, links, star rating and much more.  The information is extracted from structured data which is written within HTML code in a website.  Some of the most regularly seen rich snippets can be pages containing products, reviews, Q & As, people and even music.

Visitors on a search engine can look at the information set out before them and decide whether or not that particular page or website is worth the visit.  This gives top ranking websites a huge advantage, and can help bring in new customers and readers to a website. 

How to Master SEO Writing

Search engines have become, for most people, the first place to look for information.  It's no surprise that SEO is a sought after skill that also involves writing.  

As a blogger it's an invaluable ability to have, and definitely helps when you're trying to stay on top online. For some writer's, such as freelancing, it can be an extra source of income which doesn't harm profits, quite the opposite.  

But if you've never delved into the world of SEO writing it can look really daunting. 

Don't worry we're going to take a look into SEO writing and discover what you need to master this particular skill.

Identifying and Repairing Common SEO Problems

When you're having a problem with online SEO Google can seem impossible to handle at times, but with a bit of careful thought and some knowledge of how it works your website can be back to normal in no time.  

You're better off setting some time during your schedule to fix these SEO problems than leave them to escalate and become unmanageable.  Once you start fixing your problems you'll notice your website traffic go up, along with your website ranking.  

Don't panic if you're not that technically minded, I'm not either, but I've learned a lot about SEO, and am still learning.  It pays to be in the loop than out of it.

So let's take a look at some of the most popular SEO problems.

10 Most Read Books on Copywriting

Words are powerful and can leave a lasting impact on our actions, thoughts and decisions without us knowing.  

"Make it simple.  Make it memorable.  Make it inviting to look at.  Make it fun to read."

Leo Burnett.

With the right words you can succeed at anything, and this can be done using words at the right time.  Copywriters are more aware of this than any other writer because they use words to persuade people and influence them.  

If you're new to copywriting or maybe you just need a helping hand, then why not learn from the experts.

1. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters By Joseph Sugarman

Joseph Sugarman built his multi-million dollar business with mail order sales letters, and wrote some of the funniest and most unique sales letters out there.  Which proves he can think outside the box and produce brilliant copy.

From a true master of copywriting, Sugarman shows you that you need to know your customer to be a great copywriter.  It includes some really good points of action like, you should write quickly, and how to handle lousy first drafts, and how to polish your copy like a pro.