Monday, April 22, 2024

Using Your Author Brand to Market Your Book



Your brand tells readers what to expect from you as an author, as well as what to expect from your books, and it is built over time.

The Write Practice. 

It's All About How People See You

Your author brand is created by the information you put out to the world.  Which simply means, any books, posts on social media, videos on YouTube etc.  Things like your logo and website are all part of your author brand and should be consistent throughout your work as a writer.

Monday, April 15, 2024

Why You Need a Writing Coach


Being a writer is a very peculiar sort of job: It’s always you versus a blank sheet of paper (or a blank screen) and quite often the blank piece of paper wins.

Neil Gaiman

It doesn't matter if you're just starting out as a writer or if you've been doing it for years, writing is a hard craft to master.  Especially when you're doing it by yourself.  That's where a writing coach steps in.

Monday, April 08, 2024

Do I Need an Author Platform?

The rise of the author platform as an industry obsession is a relatively new phenomenon. While industry folks may argue that platform has always mattered, today it’s more important than ever before.

The Write Life.

It doesn't matter if you self-publish or you're traditionally published, you need a platform to connect with your audience.  

Monday, April 01, 2024

Mastering Amazon's Algorithms to Sell More Books

Amazon is not a bookstore – it’s a search engine

Before we get started it’s important to realize that Amazon is not a traditional bookstore, rather it’s a search engine, in many ways similar to Google.

The Book Designer.

Amazon, the world's largest bookseller, uses algorithms to sell books and products in its online stores.

Monday, March 25, 2024

How to Use "Free" to Bring in New Customers



One of the most popular – and effective – marketing strategies can be seen in the word “free”. The concept is simple – when a consumer hears that something is free, they’ll be interested enough to give the product a try, even if it’s not something they typically use. After all, what have you got to lose? There’s a possibility that you might actually need that product in the future, so best get one now while it’s free!


The Power of Free

People love FREE, the very idea that they can have something without paying for it seems too good to be true.  

Monday, March 18, 2024

What You Need to Know About Paid Email Blasts


Investing in Your Book's Future

In conclusion, the writing journey doesn't end with the final period; it continues with a commitment to promoting your book. By investing time, effort, and resources into marketing, authors can reap the rewards of increased discoverability, higher earnings, and lasting success in the literary world. Prioritizing book promotion isn't just an option; it's a necessary step towards ensuring your literary dreams reach their full potential.

Amber Tales Media and Marketing

The success of a book rests on how effectively it's been advertised.  One of the most popular strategies is email marketing, or a paid email blast.