Monday, September 18, 2023

How to Beat the Blank Page and "Just Write"


How to "just write" when you see nothing but a blank page.

There’s no such thing as writer’s block. As long as your fingers can move over the keyboard, eventually it’ll segue into something.

Mary Kay Andrews.

Monday, September 11, 2023

Making Your Writing More Appealing With Design and Visual Formats

Use design and format to make your writing accessible and captivating.

Why Appearance is Everything

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.  

Leo Burnett.

Design is one of the most important components of creating any kind of content today.

Monday, September 04, 2023

What You Need to Know About UX Writing (Writing for the User)

Creating a simple convenient experience for the user.

UX Writing, What Is It?

UX writing is the creation of text specifically made to guide the user and give them a better experience.  

Good examples of UX writing would  be found in:

  • Instructions
  • Terms and Conditions
  • Descriptions
  • Warnings
  • Buttons

Monday, August 28, 2023

How to Make Your Message Sticky (So Your Audience Will Always Remember It)


Helping the audience to remember what you've written.

What Is It That Makes a Message Truly Noteworthy?

It's funny what you remember and what you don't.

But what is it that makes you really remember things, things you can recall from memory?

The valuable nuggets that you've collected over the years, that have stayed locked inside of your mind.  Things like advice, information and language you can recall off the top of your head in an instant.

Psychologists use the acronym SCORE:

  • S - Short
  • C - Conversational
  • O - One-on-One
  • R - Relevant
  • E - Elevated

How to Make it Stick

Make It Concrete 

According to Chip and Dan Heath authors of Made to Stick: Why Some Ideas Survive and Others Die.

Concrete language helps people, especially novices, understand new concepts.  Abstraction is the luxury of experts.