Monday, November 27, 2023

How to Market Your Book Using Contrasting Ideas

 There is no magic formula or one size fits to marketing only options you can use on your writing journey.


As your writing develops and changes so will your marketing strategy.  At the end of the day you can only use what your budget affords.

Let's take a look at contrasting ideas that will help you market your books:

You Need to Combine Push and Pull Marketing in Your Strategy

What is push marketing?

All advertising can be classified into two broad categories: push and pull. On the one hand, push advertising aims to push products towards specific customers, while pull advertising focuses on the right people at the right time.

Monday, November 20, 2023

How Writers Can Gain a Marketing Mindset


The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.

Rand Fishkin

When you start writing the last thing you think about is how you're going to market your books.  Leaving a lot of writer's in fear and trepidation as to what's involved, and how much time it will take.

The best way to conquer your marketing fear is by changing your mindset.

Here are five points to put your brain into marketing mode:

1. Marketing Is All About Finding Like-Minded Readers Who Will Appreciate Your Books

When the internet started it gave writers a chance to connect with their readers through social media, and paved the way for a new kind of marketing.

Today marketing is all about connecting with your audience, not just sell sell sell all of the time.

At the end of the day people prefer authenticity to falseness.

Ultimately you need to be on the same page as your reader before they'll buy your book, and people will start to buy when they start trusting the author.

Monday, November 13, 2023

The Importance of Marketing for Writers


If you want to write for a living you need to learn how to market your work.

These days writing is more than just writing up your manuscript and getting it ready for publishing.  You have the option of doing it all yourself if you self-publish. 

Monday, November 06, 2023

Best Book Promotion Sites to Spend Your Budget Wisely


Once you've created and published your book, you need to start the process of advertising and marketing it to start building your audience.

If you do your advertising correctly you don't need to spend an arm and a leg to get the advertising coverage you need.

And if you only use social media and other free platforms you won't get the coverage you need for your advertising.

Monday, October 30, 2023

Helen Bolam Recommends 14 Books You Need to Read

Writing, Blogging, Self-Publishing

Writing Clearly: Learn How to Write With Intent and Influence Your Reader

Writing Clearly is the Cornerstone for Good Communication

From website pages to personal essays, job applications, letters, all written communication requires clearly written language.

In Writing Clearly you'll discover how to:

  • Plan your writing
  • Give it structure and cohesion
  • Empathise with your reader
  • Make your message stick

Discover all of this and more.....

Writing Clearly is the best source for all nonfiction writers.