Monday, December 09, 2019

Copywriting: Understanding the Product You're Writing About

Understanding the Product 

Every piece of copy you produce is to sell a product.

Here are four things to look for when you're writing for a company:

Business-to-consumer product - e.g. bottle water, or trainers.

Business-to-consumer service - e.g. house insurance, or window cleaning.

Business-to-business product - e.g. pens, or a van.

Business-to-business service - e.g. social media marketing or accountancy.


Monday, December 02, 2019

Pronouns, Prepositions, Adjectives and Adverbs: Parts of Speech

The English language is comprised of eight different parts.  These parts include pronouns, prepositions, adjectives, and adverbs.  When joined together will make sentences both grammatically correct and readable.


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Types of Pronouns

Pronouns are words that substitute nouns in a sentence, and are often used to avoid repetition of the same noun repeatedly. 

Common pronouns are made up of I, me, mine, she, he, it, we, and us.  There are a myriad of different types of pronouns, each with its own purpose.

Monday, November 25, 2019

The Ultimate Guide to Laptops for Writers

A laptop is a writer's best friend.

Through thick and thin, a really good laptop should be robust enough to be used everywhere, from busy coffee shops, to travelling the world with you, and have a WiFi signal to match.

Reliability is the key to taking your writing anywhere and everywhere you go, whether you're novelist, or a freelancer.



Where Do I Start Looking for the Best Laptop?

In this post we've gathered together the best laptops, based on characteristics that are significant to most writers.  Categories such as portability, reliability, affordability, keyboards etc.

All links will lead directly to Amazon for easy browsing and shopping, and give you an insight into the reviews people have given on each laptop.  If you want more information you might want to go straight to the manufacturers' website, and look at their prices before you purchase.  Amazon has regular offers on so prices may vary from day to day.

Monday, November 18, 2019

How to Stay Safe on Social Networking Sites

Communication through social networks has grown exponentially over the years.  An important part of life for many people, this is due to growing communities online that have helped businesses and peoples interests to grow. 



Many businesses today couldn't survive without a link to the outside world via social media.  With all of the perks social media affords, it's really easy to forget the risks that are often overlooked.

Many risks that include stalking, bullying, criminal activity, identity theft and hacking.


Monday, November 11, 2019

Understanding Infinitives

How to Identify an Infinitive When You Find One

Infinitives nearly always start with to followed by the simple form of a verb

  • To read
  • To cry
  • To shout
  • To fly
  • To drink
  • To eat

To + Verb = Infinitive

Note: Infinitives aren't verbs, don't ever add s, es, ed , or ing. 


You can use infinitives as adverbs, adjectives, or nouns.

For example:

To rest is the only thing Laura wants after her shift waiting tables at the local restaurant.

To rest serves as a noun because it is the subject of the sentence.

No matter how interesting the operation is, David turns his head and refuses to look.

To look works as a noun because it is the direct object for the verb refuses.

Monday, November 04, 2019

Why Your Eyes Are the Best Spell Checker

Why You Shouldn't Trust Your Spell Checker

Spelling and grammar checkers have become everyday tools for lots of writers.  Counting on these writing tools is fraught with danger, that many writers don't think of.

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The constraint of traditional spellcheckers is typified in the much quoted poem "Ode to the Spell Checker".

Eye halve a spelling checker
It came with my pea sea.
It plainly marks four my revue miss steaks eye kin knot sea.
Eye strike a quay and type a word and weight for it to say
Weather eye yam wrong oar write.
It shows me strait a weigh as soon as a mist ache is maid.
It nose bee fore two long and eye can put the error rite.
Its rare lea ever wrong.
Eye have run this poem threw it,
I am shore your pleased to no.
Its letter perfect awl the way.
My checker told me sew.

- Jerrold H. Zar


Monday, October 28, 2019

Why You Should Consider Ghostwriting

Blog post updated 28/10/2019.

The World of Ghostwriting

Many well known authors live a double life, one under their real name and the other as a ghostwriter.

You may well ask, why do they ghostwrite?  The obvious answer is the money, and being paid a fair rate for their much needed skill as a writer.  Sounds crazy in a time when authors are struggling to earn a decent crust from book sales, that anyone would want to write under someone else's name.

Journalists can also be counted alongside the many ghostwriters working today.  Many magazines and publications are halving their running costs by letting staff go. Ghostwriters need to produce manuscripts quickly, gather information from all manner of sources and people, in order to write their book manuscripts.

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Ghostwriters can be found in fiction, from H.P. Lovecraft to Raymond Benson (Tom Clancy's Splinter Cell).  This kind of fictional writing takes time to perfect, and doesn't happen overnight.

Monday, October 21, 2019

How to Setup an Effective Social Media Profile


Why You Should Spend Time Setting Up Your Social Media Profiles Properly

It's really important to send a consistent message throughout all of your social media profiles, not only does it show you mean business, but it also shows o your followers that your consistent in what you do.

Putting together profiles on all of your accounts can seem pretty scary, because each platform requires its own separate personality and profile requirements.

Monday, October 14, 2019

The Essential Proofreading and Editing Guide

What's the Difference Between Proofreading and Editing? 

It doesn't matter what kind of writer you are, proofreading and editing are a key part of the process.  If you're not already familiar with these terms, both are used to improve grammar and punctuation, before work is sent to be published.

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We're going to make clear the difference between editing, proofreading, and how to work with the text in the points below.

What is Editing?

Copyediting as it is called includes the improvement of text composition, spelling and punctuation, and style. 

Monday, October 07, 2019

10 Best Online Copywriting Courses

Copywriting is one of the most valuable skills to have as a blogger and writer, and will  bring in more sales, followers and new customers to your website than any other kind of writing.

Originally used for print and TV ads, mainly used today online to engage customers and readers with the use of e-books, social media posts, landing pages and on thousands of websites worldwide.

Useful for building blog readership, social media accounts and readers into customers.  Which is why new copywriting skills should be honed and learnt, and current skills should be kept up-to-date with the latest online courses and classes in order to keep things fresh.