How to Keep Your Blog Fresh, and Handle Old Content

Blog post updated 19/08/2019.

Managing your blog is a job in its self, its like cleaning out your closets.  It's always there for you to do, but something else always pops up that requires more attention.  Often leaving you with dry stagnant blog posts, and very little traffic.  

Here are 5 reasons why you should keep your blog fresh by revitalizing old content:

Old Blog Content Should Be Managed Regularly

A poorly managed blog might end up costing you a lot more than you think, especially with outdated information.

Check out the reasons below why your blog content should be regularly updated:

Blog Image

You only get one change to make a good impression, don't give your readers archaic information, because they're more likely to view your website as a outdated, and unreliable.

Accountability

By interpretation a blog is a collection of public statements about your business.  Any outdated information may hold you accountable financially and legally.

Disastrous for SEO

Irrelevant and outdated content is bad for SEO, taking up space and offering no value.  Search engines such as Google look for good quality content to increase rankings.

Fall in Revenue

Old content may still be getting some traffic, and could still be a money maker.  Don't delete in haste. These posts should be recycled, and turned into money makers again.  Check out my blog post The Definitive Guide to Writing a Blog Post for tips on maximising your blog content.

Don't Delete Old Posts!

Don't go crazy and start deleting all of your old blog posts, you need to go through each one and see if there is any potential left, and use what you have.

Here are some tips on repurposing your old content:

Update Blog Posts to Gain More Traffic

If your blog post has useful links simply refresh and update them.

Reaffirm Your Blog Post Relevance

Find which blog posts are out of date and refresh them with the latest information.

Updating Content May Save You Time and Money

Your time is taken up by writing new posts, so why not refresh the old stuff you've already written and keep your blog content evergreen.

Tune Up Your Blog

Give your blog a tune up by recycling or updating old blog posts.


Revitalizing Good Content

Make it relevant again by:

• Checking over important information such as people, titles etc
• Checking references to obsolete technology and old business information
• Referencing current trends
• Amending time based references and making them relative to the post date.
• Amending tenses and make them relevant again
• Making sure your reader knows that you've updated a blog post, by letting them know with a simple note above each
• Update your blog post with a new image, to make it more visually appealing
• Turn your new updated blog posts into an e-book
• Make a video, and create a second format

Promote Your Repurposed Content

You've given your old blog posts a face lift, now its time to promote them again.

Make the most of social media, especially Twitter, Pinterest, LinkedIn and Facebook.  As soon as you publish them post them!  Link your refreshed blog posts with your current content.

Make Your Blog Evergreen

Work on producing evergreen content, with subjects that have elements that don't change over time.
Stay clear of the latest trends in your blogging arena, these never last.

Make your references strong, for example, say June of 2017 instead of June of last year.

Establish a Regular Blog Post Review

• Review your blog posts regularly
• Go through your Google Analytics for low page performers
• Check incoming links for relevancy
• Do search testing for your blog
• Delete only blog posts that are no longer relevant to your brand, outdated or damaging

In a Nutshell

Keep your blog up-to-date, and don't be afraid to clean and refresh posts every once in a while.

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The Simple Guide to Self-Publishing

Blog post updated 12/08/2019.


Self-Publishing Defintion

To publish independently at one's own expense.

These days you can easily publish your own work on platforms such as Kindle Direct Publishing, Smashwords and Kobo.

A Brief History of the eBook

With the rise of eBooks in today's market a self publisher can take up 30-35% of all books sold in the US market today with 60% or more of all US book sales (both print and digital) going through online retailer Amazon.

How to Generate Blog Post Ideas

How Long Does It Take to Form a Blog Post Idea?

Often ideas can just pop into your head and you don't get the chance to write your thoughts down properly.

Follow these 8 simple points to generate blog post ideas:

1. Make Notes

Have a notebook and pen close by, especially when you're out and about.  I've mentioned this is in a couple of other blog posts.  Scribble down ideas that pop into your head. 

Why Confidence is an Important Part of Writing

Unfortunately there's a belief floating out there that you have to be a seasoned writer, with years of experience, for anyone to take notice of what you're writing.

This is true, to a point. But this eats away at anyone wanting to make their way in the world as a writer.

If this sounds quite harsh, fear not, I have good news.

Why Social Media is Essential for Writers

Blog post updated 22/07/2019.

Social media has gone from being a simple "friend finder" to a full-time "pastime" for many, both old and young. 

Currently used by over 2.6 billion people worldwide, social media platforms have become a part of everyday life.  With many people glued to their screens by the daily activities of friends, family, and followers.

Way back in 2005, this wasn't always the case, the world hadn't caught on to the social media bug.

Taking  a deeper look into the turbulent history of social media will help us better understand how the world has drastically changed, and is still changing around us. And why social media has become an integral part of most writer's lives.

The Writers Guide to Affiliate Marketing

Affiliate Marketing What's It All About?

With the ever widening innovations of the internet, and technology with cookie trackers capable of predicting which products you're likely to purchase, and interactive web pages.  It's know wonder that people have been taking advantage of this important technology.  With advertisements popping up, showing products you're looking for.

6 Reasons Why "Just Write" is the Best Advice for Writers

I've been writing online for a number of years now and the more I read, the more I realise why "Just Write" is the best advice, especially when times get tough.

Basic Writing Tools Every Writer Should Use

3 Must-Have Tools for Writers

It's pretty clear these days, that many writers are relying on technology rather than real books, such as dictionaries, style guides, and grammar reference books.

Email Marketing Tips for Writers

Email marketing has become a great tool for writers to connect with their audience.  This blog post is going to talk about how email marketing can be used effectively, and how simple it is to create a newsletter campaign that will help you relate to your audience.

The Essential Guide to SEO for Writers

Every website owner needs to understand both the importance and meaning of SEO and what relevance it has to their blog.