Writing has come a long way since the days of Jane Austen, and people want to know what a brand stands for. Over the years you may run different marketing campaigns, but your author brand should never change.
People are looking to connect with their favourite authors and writers through social media and websites and this happens through engagement and can create a powerful bond between author and reader.
Through thick and thin your values will stand, but finding your brand values can be a little bit challenging if you're not that sure of what it is you stand for.
So how do you define your author brand values? What makes them so important, and where can you search for inspiration?