Craft the right tone across all of your copy.
Personality of a Brand, or Tone of Voice
The way we talk reflects our personality, the same applies to a product brand.
Brands are no different, the words they use reflect the personality of a brand. The audience you're targeting will connect with the tone you choose, and this will help to convey the brand's consistency, character and value. Let's dig a little deeper.
In order to paint a clear picture for the reader there needs to be consistency all the way through the copy. If the tone changes frequently, people will quickly switch off, and start to forget it.
All marketing channels, products, ads, and campaigns must have the same consistent message and tone throughout. You can change marketing campaigns, but you can't change the brand's voice.
That's why all brand's carry their visual identity with them, using consistent typography, symbols, colour and imagery through everything they produce.
The way the brand looks is just as important as it sounds to the consumer. Companies using their branding everywhere these days, from the stationery in an office, to the signs used in the staff car park. It shows the audience and staff that the company brand has one cohesive voice.