How to Market Your Book Using Contrasting Ideas

 There is no magic formula or one size fits to marketing only options you can use on your writing journey.

Anon.

As your writing develops and changes so will your marketing strategy.  At the end of the day you can only use what your budget affords.

Let's take a look at contrasting ideas that will help you market your books:

You Need to Combine Push and Pull Marketing in Your Strategy

What is push marketing?

All advertising can be classified into two broad categories: push and pull. On the one hand, push advertising aims to push products towards specific customers, while pull advertising focuses on the right people at the right time.

How Writers Can Gain a Marketing Mindset

 

The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.

Rand Fishkin

When you start writing the last thing you think about is how you're going to market your books.  Leaving a lot of writer's in fear and trepidation as to what's involved, and how much time it will take.

The best way to conquer your marketing fear is by changing your mindset.

Here are five points to put your brain into marketing mode:

1. Marketing Is All About Finding Like-Minded Readers Who Will Appreciate Your Books

When the internet started it gave writers a chance to connect with their readers through social media, and paved the way for a new kind of marketing.

Today marketing is all about connecting with your audience, not just sell sell sell all of the time.

At the end of the day people prefer authenticity to falseness.

Ultimately you need to be on the same page as your reader before they'll buy your book, and people will start to buy when they start trusting the author.

The Importance of Marketing for Writers

 

If you want to write for a living you need to learn how to market your work.

These days writing is more than just writing up your manuscript and getting it ready for publishing.  You have the option of doing it all yourself if you self-publish. 

Best Book Promotion Sites to Spend Your Budget Wisely

 

Once you've created and published your book, you need to start the process of advertising and marketing it to start building your audience.

If you do your advertising correctly you don't need to spend an arm and a leg to get the advertising coverage you need.

And if you only use social media and other free platforms you won't get the coverage you need for your advertising.

Marketing vs Advertising: What’s the Difference?

Advertising involves a company paying to get its message in front of a target audience. Marketing is much broader: It includes all aspects of advertising, but also the research needed to serve those ads properly, to price those goods and services competitively, and to monitor the efficacy of all related efforts.

 

Impact.

 

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