Dressing for Success as an Author


Branding is all about image and how you portray yourself to your audience.  

Your author image is important, and can really help you market your brand and make more sales when it's done properly.

Your unique style and dress sense should create an image in the mind of your audience and be powerful enough to know, unmistakably, that it's you at book signings and events.

Choosing Your Author Brand Colour

Gone are the days when all an author had to do was provide a headshot on the back of a book.

Today people expect a lot more from their favourite author, which is why you need a platform to sell your books from and a colour palette that represents your writing personality.  The palette you choose must be recognisable within seconds to let your readers know who you are and what you stand for.

Do's and Don'ts

You may have noticed that some authors use the same font style and colours throughout their books and website.  This can work, but takes a bit of artistic flair to carry out through to every book published.

Reaching Your Reader's Through Your Writing

Good writing is good conversation, only more so.

Ernest Hemingway.

From a very young age, we've all been taught to write in a formal manner.  In the age of technology and social media this form of writing has become outdated and out of fashion.  

Writing formally means that you're less likely to sound like yourself and more likely to sound like a robot.  

Standing Out in a Crowded Marketplace as an Author


The internet has helped self-publishing to blossom like never before.

More and more people are discovering how easy it is to write a book and sell it via Amazon, Kobo or Barnes and Noble.

Unfortunately all of this progress has created an increasingly crowded marketplace for everyone.

So how do you make yourself stand out in that kind of environment?

Here are some simple tips you can do to make your author brand be noticed in an ever-growing marketplace.

How to Write Well-Ordered Paragraphs

 A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

William Strunk, Jr.

The Point of a Paragraph

When a paragraph is written well it's like stepping stones for the reader, gently guiding them through thoughts and new ideas. 

Each point is there to help the reader focus on a new idea and thought that the writer has.  Creating a simple rhythm through each breath the reader takes reading the text.  Helping them to focus and concentrate.

How to Write Clear Sentences


If you bring that sentence in for a fitting, I can have it shortened by Wednesday.

Hawkeye, a character in M.A.S.H.

Sentences, the Building Blocks of Clear Writing

That's right, each sentence makes up a paragraph, which creates an idea in the reader's mind.  

Sentences show your reader's insight into a subject they may never have read before.  This is done through your own clear thoughts and ideas put into words.

If what you're thinking isn't that clear it's probably because your mind is clouded over and full of too many things you want to say.  

If you're having problems putting your thoughts down on paper take a look at some of your favourite writers and see how they manage to articulate their thoughts.