Monday, September 19, 2022

The Most Effective SEO Tools


With the help of SEO you can fine-tune your website to help it rank higher in search engines.  This can be done even if you're ranking quite highly.  There's nothing wrong with keeping on top of your website SEO.

We're going to look at some useful tools to help you deal with these SEO problems and help improve your strategy.

How Will SEO Tools Improve My SEO?

Not only will SEO tools will give you a valuable insight into the overall health of your website but they will also help you rank higher with Google and other search engines.

SEO tools can help you improve:

  • Site speed
  • Research
  • On-page SEO
  • Mobile SEO
  • Local SEO
  • Links
  • Keyword research
  • Analytics 

Why SEO Tools are Useful

Every website owner will have their own set of go-to tools that will help with:

  • Knowing how many page visits are happening per day.
  • Knowing if traffic has dropped.
  • Knowing if a website has any HTML errors.
  • Knowing how many links are within a website.
  • Knowing which keywords visitors use when visiting a website.

The Best SEO Tools Online Today 


Google Analytics

Google Analytics provides website owners with a wealth of information about site visits, traffic sources, location demographics, and is constantly evolving to keep up with current updates online.

Google Keyword Planner

Designed for site owners who design ad campaigns, is a very useful tool for researching keywords.

Google Trends 

See what's trending with Google Trends, and sort by categories, search, and countries.

Google Mobile-Friendly Test

Make sure your website is mobile friendly with this tool.

Chrome DevTools

Diagnose problems as you see them with this real-time tool from Google.

Google Search Console Tools

Search Console Tools helps you measure your site's search traffic, fix issues, performance and make your website stand-out from the crowd.

Google Rich Results Test

Will tell you if your rich snippets are being picked up by Google, and if your website can support rich results.

Google Disavow Tool

This tool is there for you to rid your website of toxic links.

Schema Markup Validator

Schema helps maintain, and promote schemas for structured data on the net.

Google Tag Manager

Enables you to manage your website tags without the need of editing any code.

Google Higher Visibility Tool

Take a look at your SERP snippet and see what it looks like using the Higher Visibility tool.

Google Counting Characters

This tool provides both a character and pixel count to make sure you're not creating meta tags that are being cut off by an ellipsis. 

Other Tools

Keyword Hero

Keyword Hero lets you know which users land on your page.  It does this by using advanced maths and machine learning to fill in the blanks.


Mozcast gives you a weather report of Google's algorithm which you can get as far forward as 90-days.  It shows this by giving you a weather style report.

Panguin Tool

Barracuda Digital provides the technology to investigate whether your website has been impacted by Google's Algorithm.

Redirect Path

Redirect Path flags up HTTP, 500, 404, 302, 301 and other client side redirects such as Meta and Javascript redirects, things that may have been missed and otherwise picked up.

Link Redirect Trace

This all-in-one redirect path analyses HTTP headers, robot.txt, and makes sure your link redirects are directing users and crawlers to where they want to go.

Quick Click SEO Audit

This is a bookmarklet-style extension that will link you to the most used online SEO tools.  It works by extracting a page's URL then feeds it into the tool that has been selected, then it runs an SEO audit.

Screaming Frog SEO Spider

This SEO tool is a website crawler that extracts data and audits common SEO issues helping improve onsite SEO.

Screaming Log File Analyser

This tool allows you to upload your log files, identify crawled URLs, verify search engine bots, and analyse search bot data and behaviour for invaluable SEO insight.

SFAIK - Screaming Frog Analyzer

This well-built conceptualization of Screaming Frog crawl data uses Google Data Studio.


Another SEO log analysis tool that provides real-time data and page categorization.


Xenu checks sites for broken links via images, frames, plug-ins, backgrounds, "normal" links, style sheets, scripts and java scripts.  All of this is done by continuously updated lists of URLs that can be sorted by different criteria.


WhereGoes is a link checker that follows the path of the URL showing the full redirection path of URLs, shortened links, or tiny URLs.

Check My Links

Another link checker that will crawl through a webpage looking for any broken links.


Ryte is a Robots.txt generator that will generate an instant robots.txt file so that search engines can crawl your website.


Is a small desktop program that will quickly go through and check URLs in bulk, and it will look for status code, redirect details, response time, response headers, and HTTP header fields.

Hreflang Tags Generator Tool

This tool will help you generate the hreflang tags pattern to use in different language versions of your pages using the correct syntax and correct values using Google's specifications.

This tool allows you to create an instant sitemap using your website URL.


You can view any webpage with this web app without any distractions, it will also highlight parts of the page that may be relevant to your SEO.


This tool allows you to check if Google is rewriting the title of list pages enabling deeper Tag structure analysis.


AnswerThePublic uses valuable data that people ask online everyday, and provides its users with an untapped goldmine of content ideas.

Moz Keyword Explorer

Will give you up to 1,000 keyword suggestions, click-through-rate date, as well as SERP analysis.

Moz Link Explorer

Discover the backlink profile and domain authority of any URL.

Keyword Sheeter

This handy tool provides competition data, cost per click and keyword volume.

Keywords Everywhere

Keywords Everywhere is a research tool that provides users with monthly search volume, CPC and competition data of keywords on multiple sites.


This tool gives you unparalleled insight using live, geo-specific "People Also Ask" questions.

Keyword Surfer

Get the search volume results in your Google search results, along with the word count and number of keywords for top-ranking pages.


This tool will help you find out if your site is ranking at the top on search engines using a particular keyword.

Seed Keywords

Formulate questions and topics you want to send to your contacts, and let them choose the keywords they want to search for to get the information with this handy tool.

Exploding Topics

Not unlike Google Trends this tool will reveal topics that are on the horizon before they become popular.


A keyword research tool that scrapes data from Google's Keyword Planner for keyword ideas using a keyword you provide.


Find related keywords or semantically linked keywords on any search.

Wordtracker Scout

Discover keywords people search for when they make a purchase.


Find long-tail keywords, or less used keywords that would yield higher results because of their relevance.

Link Miner

Find out if an URL has broken links, and discover the metrics from those links.

Backlink Checker

Find a domain's position in Ahrefs list of most powerful sites including the number of backlinks, referring domains, the domain and URL rating.


Scraper is a very simple data mining app that will scrape data from web pages and put into spreadsheets.


This tool gives you insight into how well your site is performing and tells you how to optimise your website to make improvements.

Marketing Miner

Marketing Miner is a tool that gives you SERP data, tool reports, ranking, and competitive analysis.

Bing Webmaster Tools

Just like Google Search Console, Bing has its own tool which primarily focuses on organic search.  It allows you to analyse backlinks, explore your site, manage keywords,  and more to help you target your audience on Bing.


Woorank will run a review of your website and give you an instant analysis so you can see where you need to make improvements.


Seobility offers a suite of SEO tools that includes a SERP tracker, site auditor, backlink tracker and much more.


Siteliner will show you any duplicate content, broken links, page authority in a detailed report.

Wayback Machine

The Wayback Machine is an internet archive library that will show you internet sites and cultural artefacts in digital form.

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