Both social media and SEO are strategies that are closely woven together, because both strategies are focussed on building an appealing identity that naturally attracts visitors. With this in mind your social media presence can definitely help increase your rankings on search engines, as well as boost your SEO juice on Google.
Here are 5 Ways to Boost Your SEO on Social Media:
1. Develop Your Following
The number of followers you have on social media can significantly influence your rankings on Google. It's fair to say that a huge corporation with a million Twitter followers will receive a higher ranking, than a smaller business on Twitter with just 100 followers. Google has certain requirements that need to be adhered to, and shouldn't be ignored. Tactics like buying followers won't do your ranking any good. Stick to gaining organic followers via your social media accounts, and blog, instead of the quick route by paying for them.
Growing a following can be a slow process, but in the long run can be really productive for your blog and business. You do this my consistently posting unique, useful and engaging content on all of your social media platforms.
2. Encourage External Inbound Links
External site links can be encouraged through social media, meaning the more diverse links you have, the more authority you'll gain on Google. This is done through frequently posting high-quality content from your blog.
You can gain more visibility using hashtags on Twitter, Pinterest and LinkedIn.
3. Maximise Your Content for Searches
You can use this strategy with content you've already published, by creating a strong anchors, such as an infographic, or video, or even just a blog post. Giving your anchor an accurate, and descriptive title.
4. Control Your Social Sharing
A brand's authority relies on social sharing, the same as external links do. Google likes sources that can be easily verified, especially through branding on social media. All likes and shares go towards increased authority.
You can appeal to your followers directly with specific offers, like a prize, or creating surveys, which encourages your audience to participate on a particular issue. Both of these strategies offer an endless cycle, and create more shares and followers for your brand.
5. Engage in Your Local Community
Positive engagement within your own local community, such as events in your local area, going to events set up by well-known writers or bloggers, raises your profile on Google's local searches.
You can also try searching for like-minded people, and engaging with them on a regular basis. Sharing each others posts, being more involved in discussions, and other people's websites.
6. Raising Brand Awareness
Although it may appear to be more of a branding advantage, the SEO benefits are pretty significant. Increased engagement on social media, will also help expand your reputation leading to a greater online presence. The more people search for your brand on Google the higher ranking you'll get.
The best way to improve your authority online is to give your followers a quality experience consistently.
What It Comes Down To
These essential elements are the tools for a successful social media marketing campaign, and with any SEO plan, the most important principle to keep in mind is giving your users the best experience possible.
I'd love to hear about any more tips you might have in the comments below.
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