Monday, July 03, 2023

Building Your Readers Knowledge Base

If someone has a problem, rather than asking someone else for help, people will look for a solution themselves.

This is where a knowledge base becomes an online resource for people looking for simple solutions to their problems.

What is a Knowledge Base?

A knowledge base is a centralized database for spreading information and data. Knowledge bases support collecting, organizing, retrieving, and sharing knowledge.

Teaching People and Building Your Knowledge Base

How Do People Learn?

David Ausubel, an Educational psychologist, discovered that people understand the world around them by adapting new knowledge to the information they already know.  This is done when it's committed to a memory.

There are four categories you can use to understand how people learn, they are:

Complete Unknowns

Complete unknowns aren't within the cognitive framework of a reader.  In other words, it's the knowledge someone doesn't know anything about.

When someone hasn't come across a particular subject it's best to give them some kind of reference to bridge the gap.  You can do this by explaining the what and why before you start getting down to the nitty gritty.

Hidden Knowledge

This is the knowledge your reader might know but doesn't fully understand.  Familiarity is the best place to start.  Make parallels to everyday things people use or are acquainted with.

Knowledge Gaps

These are the unsolved problems people come across and are looking for answers for.  People love to read new information, current news etc.


These are the questions people have answered for themselves and are already familiar with.  Certainties are a good place to start because you use them as a foundation and building blocks to your subject.

Tips for Starting a Knowledge Base on Your Website

Websites contain valuable and insightful information, here are some of the most common types of  information and data contained in a knowledge base:

  • Video demonstrations
  • Answers to in-depth solutions
  • FAQs
  • Directions and tips for using products

Benefits of a Knowledge Base for Your Audience

A knowledge base will encourage your readers to delve deeper into your website and want to look for more blog posts that will help answer their questions.

It will also encourage them to look at any books or products you have on offer.

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