Standing Out in a Crowded Marketplace as an Author

 

The internet has helped self-publishing to blossom like never before.

More and more people are discovering how easy it is to write a book and sell it via Amazon, Kobo or Barnes and Noble.

Unfortunately all of this progress has created an increasingly crowded marketplace for everyone.

So how do you make yourself stand out in that kind of environment?

Here are some simple tips you can do to make your author brand be noticed in an ever-growing marketplace.

Take Your Time

While there's nothing wrong with working to a deadline, make sure that your work doesn't suffer because you think you have something you can get out just that little bit quicker than usual.

Remember you can publish whenever you want, the quality of what you're producing is the most important thing, and publishing platforms aren't going anywhere, so take your time.

Write What You Know

Simple advice that makes sense.

Find your writing voice, develop it and perfect it.

Focus on what you're good at and you can't go wrong.

Personify Professionalism

Be professional at all times, in everything you do. You're the face of your brand so look after it.

Even in the worst of circumstances, like negative feedback, take it on the chin.

Never Stop Learning

Knowledge is your business, and it's a great way to keep your writing fresh and evergreen.  New subjects will help you publish a never ending stream of books.

Produce Excellent Work

Writing isn't all about quantity, it's about producing your best work all of the time.  

Aim for excellence in everything you publish.

Be Yourself, and Standout from the Crowd

Being yourself is enough to make you stand out from every other writer. You may feel your style of writing isn’t like the writer’s you read online.

This means you can offer your readers something different and more off-beat and quirky. You may have a skill you want to use such as editing or book design. These are all to your advantage and will help you stand out from the crowd.

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Read more:

Author Brand Archetypes - Which One Suits You?

 

How to Select the Right Author Brand Archetype

 

Establishing Your Brand's Values

 

How to Define Your Author Persona