Monday, June 19, 2023

Why Authors are Using Cause Marketing to Build Brand Trust

Authors everywhere are looking for new ways to build trust and loyalty between themselves and their readers, and some are turning to cause marketing as a way of doing this.

What is Cause Marketing?

Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. Wikipedia.

Lots of big brands are aligning their brand alongside well-known nonprofit organisations in the hopes of raising awareness for good causes, and adding extra revenue to their company's profits.

Cause Marketing Plan

Depending on the industry you work in, you'll find cause marketing comes in many different forms.

Here are the main forms of cause marketing most brands use:

Select a Cause You Believe In

This is probably the most obvious way to go if you're a small business owner.  You can mention this cause on your website and social media and help people donate.

Look for a Cause Related to What You Do

Does your writing relate to any particular charity or nonprofit organisation that you can partner in?

Make People Aware of Your Cause

It's not just about the money, you can contribute to your cause in other ways like providing your time etc.

Direct Collaboration With Your Favourite Cause

Contact your chosen organisation and ask which ways they would like you to collaborate.

How Will My Writing Business Benefit from Cause Marketing?

For big corporations who invest millions of dollars in various causes they know that the money they put in will do more than enough for their own bottom line.

So the answer is yes cause marketing will in the long term benefit both you and your readers.

It's Not just About the Money

Money is always going to be important with any cause you support, but there are other things you can do to help:

  • Give your time.
  • Give your skills.
  • Use your social media accounts to spread the word.

Why You Should Include Cause Marketing in Your Brand Strategy

Cause marketing will not only make you feel good, but will also start to rub off onto your readers making it a win-win strategy.  You become the connection for people who are looking to give more than just their money but something they really care about.  

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