Friday, November 16, 2018

How to Make Your Mark on Social Media Today

Everything You Need to Know About Social Media to Get Started

Social media isn't as complicated as you might think. It's an easy way to reach out to your followers, family and friends.  If you're a beginner it can seem like a really difficult thing to get used to, especially if you're not a regular internet user.

Knowing where to start and which social media platform to use is the first hurdle.  A lot of this can be trial and error, because you may not feel comfortable with every platform you use.

If you're using social media alongside your blog, you may discover some platforms are more suited to your genre.

I'm going to get back to basics and give you four handy pointers to help you start your journey on social media, and show you how you can rapidly dominate your platforms:

Points to consider, to leave a positive impression on social media:

1. What Do You Want From Social Media?

So what is it you really want to gain from social media?

I would try out a few different platforms first to see what kind of results you get back, before going full-on.

2. Starting Your Profile

After you've chosen your social media platform, you need to create a profile. If you have a blog, make sure your logos are carried through all of your platforms, and everything looks the same.  This shows clear uniformity, and shows that mean business.

How you present yourself is important, this will be how your followers will see you online.  It will also determine if people want to look into your work further.

What Information Should I Pass on to My Followers?


Choose a profile picture of yourself or your business.  Don't use a default avatar, these aren't taken very seriously.

Profile Name

The name that your community will know you by.  My Twitter profile is @1976write  and so is my Pinterest profile.

Profile Details

Try looking at websites in the same genre as you.  There's no harm in getting new ideas that way.

Website Links

The perfect place to include your website links.  If you use Google+ you can include your Amazon author page and any other useful links you may have.

3. Be More Active in Your Community

Start looking at other people's profiles and discover what they have to offer.

Remember social media is a powerful tool these days. Like most things in life, it takes time to build your community, but the time is outweighed by the benefits of what you gain from the journey. 

4. Don't Schmooze on Twitter

Something I've learnt over time on Twitter is not to sell, sell, sell.  It's an easy trap to fall into, because everyone else is doing it.  But it won't help your profile or the products you're trying to sell.

5. Always use the 80/20 Rule

That simply means you should be retweeting 80% of other people's content, website and blogs.  The other 20% is your own self-promotion.

My routine is posting three or four of my own links, and retweeting about twenty to twenty five from my Twitter followers.

6. Start With One Social Media Platform

If you're unsure which platform to use, start with Twitter.  Try it and see if its a good fit for your business or blog.

I went down the route of Twitter and Facebook, discovered that Facebook wasn't the platform I needed and put my time and energy into Twitter.

Make sure which ever platform you choose to direct your followers to your blog landing page or squeeze page.  If you have a newsletter even better.

7. Facebook Has Grown Up

Facebook isn't just about getting in touch with old friends, it also allows you to set up your own author, organisation or business page.

You can keep your readers up-to-date with current events on your website. Remember:

  • Only use Facebook if you're going to keep your page up-to-date.
  • Facebook isn't Twitter.
  • Ask other people to promote you every once in a while.

8. Discover Which Platform Suits You

I use Twitter, Pinterest and Google+ to promote my content. Social media is all about quality and timing, try using the helpful route instead of the "I'm an expert in my field".  There are too many experts on social media.