Monday, January 23, 2023

How to Select the Right Author Brand Archetype


Brand archetypes can be a useful marketing tool for writers wanting to promote their work through something that is relatable and recognisable to their audience.

They can be useful as a starting point to build a brand from, and enable the writer to start building their own brand identity.  But, which author archetype suits your personality?  

By finding your brand archetype you can:

  1. Start to build your brand identity around your chosen archetype and begin to add that personality into your writing and social media posts.
  2. Mould your writing and business values into your desired brand archetype.

How to Work Out Which Archetype Suits You

Your author brand archetype needs to fit in with your genre of writing but doesn't need to illustrate what you're writing about.  This is because it's about you and not your writing.

You should be aiming for one brand archetype, anymore than that will start to diminish the essence of the archetype.  If you do choose more than one you should choose one to be your main focus, while your secondary archetype is there to make the odd contribution.

What If You're Writing in Two Different Genres and Need More Than One Author Brand Archetype?

If you're writing in more than one category you still only need one author brand archetype, adding extra archetype's will only make your life more complicated in the long run.

What If You Can't Decide Which Author Brand Archetype Suits Your Brand?

Start by checking off the ones that you think are the most suitable and put those to one side.  Cross out the archetype's you know definitely don't suit you.  This should bring your list right down.

Start looking at how you come across on social  media.  Do you find yourself answering questions, and queries?  Or are you more of a rule breaker? 

Have you noticed the way people are talking about your blog and what you do?  Does your audience find you entertaining?  These are clues as to how your readers see you, and are valid questions in your quest to find the right author archetype match.

 What If You Feel Like None of the Archetypes Fit Your Writing Personality?

If it's really starting to get to you, and you feel like none of them are really you, go with the one that is the closest fit to your writing personality.  It doesn't need to be a perfect fit, but it's something you can build on and help grow.

Do I Inform My Audience About My Author Archetype?

This isn't advisable, and would make you sound a bit inflated or flashy.  It could even come across as being a bit dishonest that you've invented some kind of persona to confuse your audience.  You don't need to tell your readers, but if someone thinks you're a mentor take it as a compliment.

Here are some useful questions to ask about your author brand:

  • What is the core essence of your brand?
  • How do you want your readers to feel when they engage with your brand?
  • What is the tone of your author brand?
  • What are the values of your author brand?
  • How are you different from other author brand's?

Be Consistent

For your author brand archetype to be of use it needs to be made applied all of the time.  Which means you need to be consistent in your messaging.  Create an author brand summary using your author brand archetype and pin it to your wall or have it on hand to remind yourself of who you are and what you're trying to do.

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Read more:

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