Any business owner will tell you reputation is everything, and that couldn't be any clearer and true than in the internet age. People have confidence in businesses with positive recommendations, and come with a reliable website. That's why it's worth setting aside time to look at your online reputation.
All it takes for a business/brand to lose customers is one bad comment or review, so what do you do to handle it?
Fortunately you can recover from this kind of blow.
We're going to take a look at how to manage your SEO reputation, and why it matters. You'll discover some useful strategies to help boost your SEO and scupper those negative reviews and comments.
Online Reputation Management, What Is It?
ORM or online reputation management is a strategy website and business owners use to manage the perception of how the public see their business, brand or website in search engine results. It involves a process that closely follows all mentions of a site, person or brand, and addresses and negative feedback.
SEO is used for optimising your content online, which is everything from social media posts, to videos and blog posts. With some simple SEO tactics you can use particular keywords, some technical optimisations and backlink building to boost your visibility on the internet.
Why Your SEO Reputation is Important
Without a good reputation your ship is sunk. Negative reviews, comments etc. can lead slowly but surely towards a severely dented reputation that may never be recoverable., and will inevitably hit your business/brand's bottom line.
How this Affects Your Online Footprint
Organic Search Traffic
When people discover that your books or products have a lot of bad reviews they're going to start turning to other similar websites for the same information. This traffic is important because it's the natural traffic that you've built-up over time. Negativity leads customers to think that the brand or company they've been buying from is untrustworthy and the quality on offer is low.
Google looks at every aspect of your reputation and website. If you have more negative comments than positive Google will downgrade your positive reviews in favour of the negative reviews that appear the most.
Bought Search Traffic
Any advertising you've paid for becomes null and void, and will create confusion with your regular audience, because all they will see is negativity.
Brand Value
The brand you've worked so hard on, which is a combination of monetary merit, loyalty and trust, will start to disappear, leaving your competitors an added advantage of appearing higher on Google's search results.
Profit Loss
End result is profit and traffic loss, and little to no income. If it's really bad you may want to look for help from a reputation management service or SEO expert to get your website back on track.
But, all is not lost.
Here are a couple of tactics to manage your online reputation
You can protect your brand and reputation with an effective reputation management strategy. Your main objective of SEO reputation management is to keep your website on the first page of any search engine's results, and that page should be full of positive results, not negative.
Increase Visibility of Positive Search Rankings
At the end of the day you want your audience to focus on all of the positives of your business, brand or products. Any negative results you want to go to the bottom of the pile.
You can use social media to spread positive reviews, and create social media posts to reflect this. The more people that see your positive feedback the better. You can pass this information on through blog posts and also thank your followers on social media.
Tailor Content On All Platforms
Shifting the focus from all negative reviews and comments will need to be done through all of your social media channels, and anywhere you think the damage is done.
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