Social media is a useful tool when you know how to use it.
Here are 6 useful things to know about social media:
1. Social Media is All About Community
A term much used these days, but can also be a little vague at times. For many writers, this term refers to the community readers and followers, as well as the other like minded publisher's in your community.
Nobody owns, or has control over a community, but engaging with one is vital. Being recognised enough to be respected and trusted is a good sign of your authority within that community.
2. People Will Respect You More If You Share Their Stuff
If you only post your own stuff and don't retweet other peoples, you can't expect to get any tweets back. So make sure you tweet other peoples stuff more than your own.
3. Social Media Makes You More Creative
Many people see social media as a marketing tool, while this is certainly true, it can also be seen as a creative medium. With some skillful research, design and writing, your updates can be more meaningful.
4. Have Fun With It
All creative joy gets sucked out if it feels more like a chore. People latch onto this straight away, when signs of negativity are showing through, whether it be in blog posts or through social media. Try adding a bit of humour now and again, along with some insight into your life.
5. More Readers, More Freedom
The more you can reach out to your readers through your newsletter, website or social media, the less time you need to spend looking at other more expensive options, such as advertising.
6. Experiment and Find Your Own Way
Everyone has their own ideas about how they should use social media, there aren't any rules other than good principles and best practises.
So don't take it too seriously, relax, social media isn't just about you, it's about your audience too.
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