Monday, October 21, 2019

How to Setup an Effective Social Media Profile


Why You Should Spend Time Setting Up Your Social Media Profiles Properly

It's really important to send a consistent message throughout all of your social media profiles, not only does it show you mean business, but it also shows o your followers that your consistent in what you do.

Putting together profiles on all of your accounts can seem pretty scary, because each platform requires its own separate personality and profile requirements.



Follow the guide below to establish your profiles on Facebook, LinkedIn, Twitter, and Instagram, with information to help you produce a consistent brand across all of your social media platforms.

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How to Set Up All of Your Social Media Profiles

Facebook

You can use Facebook to promote your blog and brand with Facebook pages.

This shouldn't be confused with your personal Facebook profile, because it's a breach of Facebook's policy to use your personal profile as your shop window.  If you're currently using Facebook as your business page you can do a simple fix by changing your personal profile to a business page.

This is what you need to start up your Facebook page:

Profile photo - 170 x 170 px logo is required, you could use a PNG instead of a JPG, Facebook says you get better results.
  • Wall Photo ("Cover") - 820 x 312 px image, a minimum of 400 x 150 [x.
  • Your page name
  • Location
  • Hours of operation
  • Kind of business
  • Brief summary of your business
Make a Call to Action

This gives you the opportunity to create your own CTA using Facebook's "create an offer" at the top of your business page.

Do you want your visitors to go directly to your blog or business page? Do you offer a free e-book or product in exchange for their email address?

With a simple CTA visitor's on your Facebook page can go straight to your homepage and sign up to your newsletter, or just take a look at your blog.


How to Verify Your Facebook Page

Increase your authority and legitimacy, and boost your search rankings by verifying your business page on Facebook.

1. While in normal page view click "Settings".

2. Choose "General" from the left-hand column.

3. Near the top of the list click "Get Verified".

4. Enter your phone number, then add the code that will arrive by text.

5. Add your secret code in the pop-up form.

Instagram

Make sure your Facebook business page is in order and filled out correctly, then you can start your Instagram account.

Start by creating a business account profile, then convert it to a business page.  This will allow you to:
  1. Enter your email, business phone, and location
  2. Enable a "contact" button on your page so customers can reach you
  3. Allow access to your page's insights.
This is what you need to start your Instagram Profile
  • Logo - 160 x 160 px circle to show your company logo or brand. 
  • Description of your business - Describe your blog, business, brand or service in 150 words.  You can include hashtags, use them wisely because they're linked and it may take users away from your page.
  • Connect to other social accounts - You can connect to other social media accounts, such as Twitter and Facebook. Make sure you connect your business accounts and not your personal accounts in this feature.
Now you've set up your basic account, you can convert it to a business page and start filling out your page profile.  This is how:

1. Start by logging into your business's public account.

2. Use the gear icon and access your account settings.

3. Choose "Switch to Business Profile".

4. Select "Continue as" to connect to your Facebook account.

5. Pick the page you want to connect to your Instagram account.

6. Your Facebook page will then be automatically be added to your Instagram page.

7. Make sure all of the information you have given is correct (email, phone number, location) to enable customers to get in touch with you.


LinkedIn

LinkedIn was mainly created as a business to business network, and is highly rated among the B2B businesses and second for B2C business.

When you set up your LinkedIn profile the information created is used solely so that you can network with other businesses and like minded professionals.  It also gives you the option to create your own "company page" and "showcase page".

People use their company page to display their brand and tell people about company news, updates and all marketing related content.  Many companies use to post job opportunities, and tell their followers about their company.

The LinkedIn showcase page is a topic-specific page, there to build community and engage followers.

This is what you need to start your LinkedIn Company Page

Start by selecting the "Work" tab in the right corner, then at the bottom of the list, click on "Create a Company Page".

To start a company page your personal page needs to fulfil the following requirements:
  1. Your profile must be at least 7 days old.
  2. You must be a current employee of the listed company listed on your profile.
  3. Your company email address must be confirmed and added to your LinkedIn account.
Here's what you'll need to create a LinkedIn company page.
  • Company page URL - Containing at least one non-numeric character, and have more than one consecutive hyphen or start/end with a hyphen.
  • Company Description - Between 250-2,000 characters, including spaces.
  • Logo - 300 x 300 px recommended.
  • Cover Image - 1536 x 768 px.

Twitter

When you start your Twitter account you're allowed multiple accounts, so if you already own a personal account you can start another one for your company.  You'll notice most Twitter profiles are short and sweet, so keep yours simple, and choose your words wisely.

This is how you set up your Twitter profile


  1. Profile Picture - Logo or face profile is fine 400 x 400 px is recommended.
  2. Header Photo - 1500 x 1500 px is recommended.
  3. Description of your brand, blog or company - 160 characters to describe what your company or brand is all about.

You can take your blog or company a step further if its related to business, music, or journalism by getting it verified on Twitter.

This builds trust and tells your audience you are who you say you are.

Pinterest 

If you already have a personal account don't forget to log out before you go to pinterest.com/business/create.

  1. Enter your email address and create your password.
  2. Fill in all of your details and contact information.
  3. Review and accept terms of service.
  4. Click "Create Account".
This is what you need to set up your Pinterest profile

  • Profile photo - 600 x 600 px recommended.
  • Use Your Company or Blog name is your business page.
  • Complete your business profile, use keywords optimized for search.
You can create your own Rich Pins, this is useful for security reasons and keeping your brand safe.  




12 Points to Make Your Profiles Stand-Out from the Crowd

The first thing people see when they discover your page on social media is your profile.  That's why you need to make it memorable.

Here are a list of 12 points to make your profile stand-out from the crowd.

1. Look at the profiles of other people in your niche, and learn from them.

2. Make a good impression first-time around, show people what you stand for.

3. Get the basics right, and make your username the same as your blog, let your followers know who you are, and include links from your profile, and blog.

4. Create the right tone on each platform, and use this across the board on all of your platforms.

5. Show people your credibility through books you've written, or awards you've won.

6. Let your personality shine through, and show people your life outside of work, make things light  and interesting.

7. Pick a good picture of yourself, and give your profile a human face.

8. Make sure you brand all of your social media platforms, most platforms allow you to do this.

9. Employ keywords and phrases, avoid lengthy dull descriptions, and focusing on your blog values and credentials.

10. Make your profile as interesting as possible, avoid ranting, and a long boring detailed history of your blog or company.

11. Update your profile regularly, include your successes, but make sure you post regular updates.

12. Make your profile a place for people to connect with you.

Branding on Social Media 

When branding is done correctly on social media it will help you connect to your target market and readers.  Forming a natural but essential part of your social media marketing strategy.

Branding on social media is having the ability to engage with your audience on all of your social media platforms.  The objective is to optimise brand awareness, this is done by leveraging the power of social media branding.  This can be done by building a strong and loyal fans who are hungry to follow and buy from you.

Branding, What's It All About?

If you want a blog or business that will stand the test of time, you need to define what it is you stand for, while attracting readers who are likely to turn into customers.  During the early stages of branding, all leads are important, that is why it's necessary to start with the right impression.

Before you start your branding strategy, here are four key points that will help you improve your social media branding:

1. Identity

What is it that makes you and your brand so different from the competition?  What are you hoping to achieve, and who do you want to impress?  The plainer and more direct you are, the easier it will be to create the right message.

2. Who is Your Audience?

Knowing your target audience is half the battle.  If you know who you're writing for you can create a tailored approach that will hit all of the right notes, instead of a blind one, and miss your target.

Get to know your audience, ask questions, know their needs and wants.  Start by looking up the age of your audience.

3. Content

Don't just share any kind of content, share the kind that suits your niche.  Your content will make or break your social media campaign.  That's why a made-to-measure approach on each platform is essential.

4. Design

Visual content is an important part of branding on social media.  The human brain processes visual content 60,000x faster than normal text.

4 Social Media Lies to Avoid

To get the best results on social media, you need to make sure you're outlook is clear from the start.

Here are 4 social media lies to avoid.

1. Your Brand Can Become Popular Overnight

Social media marketers focus on making their brand big overnight.  This is a big mistake, because it takes time realistically to gain genuine followers.  It could be detrimental to your efforts online if you have thousands of the wrong kind of followers.

Social media marketing is all about building new relationships, and keeping old ones.  Forget quick results! 

Instead focus on the slow burn approach, and building a trustworthy brand.

2. Using Every Social Network for Branding

Your time spent on social media may be limited, so you need to use it wisely.  By spreading yourself too thinly you could miss your target audience.

Use platforms such as Facebook and Twitter to reach your readers and potential customers.  As tempting as it is to sign up to every platform, it may not necessarily be in your own interest.  You need to put your best efforts into one or two big platforms, instead of spreading yourself to thin.

3. Brand Building Requires Masses of Followers

Banking on huge numbers of social media followers isn't necessary when building your brand.  Your goal is to leverage social media, and build long term connections with your customers and prospects.

It takes time to build a brand, so don't start fretting over small numbers, when your purpose should be building a loyal and dedicated following. 

The right kind of followers can equal more business, but they should be able to recognize your brand.

4. Setup and Forget About Your Followers

Social interaction is a key part of branding, without it you'll lose followers, and the people that really care about what you do. 

People like it when you share their thoughts and opinions, by answering simple comments goes a long way in building your brand.


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