Monday, June 25, 2018

How to Sharpen Your Copywriting Skills


If you're a new to writing you may not realise just how many different kinds of writer's there are, here are few:
  • Academic writers
  • Article writers
  • Business writers
  • Columnists
  • Freelance writers
  • Game writers
  • Screenplay writers
  • Ghostwriters 
  • Grant writers
  • Journalists
  • Nonfiction writers
  • Novelists
  • Online writers
  • Play writers
  • Resume writers
  • Reviewers
  • Story writers
  • Staff Writers 
  • and Copywriters

What is Copywriting?

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.  The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.  Wikipedia.

A good freelance copywriter can earn up to $250 per hour checkout this article by copyblogger on How to Earn $250 Per Hour as a Freelance Writer.


What Kind of Skills Do I Need to be a Good Copywriter?

Like any freelancing work you need to stand apart from your competition in order to earn more.

Learning the kind of skills that will keep your clients audience engaged, and bring in more revenue.

There are four basic elements you need to master in order for you to stand head and shoulders above your competitors, this is what you need to know:

1. Understand Your Audience

The first question to ask yourself is, who is your audience?  Know their "pain points" this term is familiar one used by marketers refers to "what is the source of my audiences pain"?

For example:
  • Price
  • Time
  • Distance
  • Unaccessible information
2. Focus on Features and Benefits

Do your research on the product you're writing about, what particular points of the product are the most beneficial.

In the world of business this usually equates to profitability, competitive advantage and industry reputation.  Start with a simple description of the company followed by their products and services.

3. Devise a Unique Selling Proposition

This factor is what separates a particular product from its competition.

The best place to start is by looking at what other similar products don't offer, or highlight a particular service that you think can really showcase that particular product.

4. Keep it Simple

If you knew nothing about the product would you be able to understand what it is just by its description?  With many items sold these days you get manuals full of what looks like cryptic reading material that basically sounds like gobbledegook.

Many companies think that the reader has some kind of comprehension about the product. when the reality is they're clueless.

Make it simple enough for people to understand.

Additional Ways to Write Persuasive Copy

If you focus on the above points you're already streets ahead of many other writers.  Here are more strategies and skills you can use:
  • "Building a case" is just as important as the words you use.
  • Determine the products and services in layman's terms.
All of this information can be used when writing reviews of books and courses and thousands of other products and items online.  If you're struggling to sell affiliate products on your blog these 4 principles will give you a clearer understanding of what is needed to a sell any product.
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