Thursday, January 26, 2017

[Blog Content] Create Scannable Blog Posts



Fact: Only 16% of people read websites word for word.

The average person only comprehends 60% of what they read.

Why people rarely read web pages word by word

Research has shown that over 50% of people scan the articles they read picking out keywords, meaningful sub-headings, bulleted lists etc.

Credibility is also important to web users.  Which is why most people skim through articles, because it take less time.

Read more in: How to Read Better and Faster..

You can test this by asking a friend to take a quick look at your blog.  Give them about 30 seconds on each post.  After they've finished reading ask them what the post was about.  You'll begin to understand how they've interacted with your blog.

How to Make Your Blog Scannable

There are a variety of techniques bloggers use to make their posts easier to read.  These include:

Lists - people love reading lists because it appeals to our short attention spans.

Formatting- make your information jump out of the page with bold lettering, italics, CAPITALS. Try changing your font size to draw readers eyes to the main points.

Pictures- research has shown time and time again that people love images.  Use pictures relating to your key points, you have more chance of getting readers to read full articles.

Borders/Block quotes - get readers attention with boxes around quotes and key points.

Space - don't fill up every inch of your screen, leave a little space.  This will help your readers not feel overwhelmed.

Get to the Point - try to be concise with your points.

Don't Bury Your Points - make your point visible, don't bury it in your content.

Reinforce your Main Points Creatively throughout your post.

Don't overwhelm your Readers - stick to one idea per blog post, or insert links that relate to other posts.

If your posts aren't readable you may lose your readership.

This post contains affiliate links.  This means if you purchase through these links you are supporting 1976write and we thank you for that.

Tuesday, January 24, 2017

How to Craft a Legendary Blog Post in 10 Steps


You're fingers are burning from the blog post you've just completed.  You check it over feeling very pleased with yourself and hit the publish button!

You envision thousands of visitors clicking on your blog posts.

Then ...

It hits you like a ton of bricks.  Only a couple of visitors, no comments.  It's dead.

Does that sound familiar?

I've experienced that, many times.

Don't rush into a blog post, see if your blog post covers these 10 important points, and write blog posts your readers will love:

1. Pick a Topic - your article will flow more easily if you take extra time to define your topic, you'll cultivate something matters to readers.

2. Constructing Your Blog Post Title - the hook to draw your readers in to your blog post.

3. Opening Line - making an impression on your readers matters.  This line draws them in to read more.

4. Your Blog Post Needs a Point -  if you write randomly without purpose it won't give them any reason to stay on your blog.  Make it matter, give them a reason to read on.

5. Call-to-Action - give your readers something to do, this will cement the post in their mind, making a deeper connection with them.

6. Add Depth - make it more useful and memorable to your readers.

7. Polish Your Posts - small errors can block readers.  Take a bit longer and make sure your post looks good and reads well.

8. Posting at the Right Time - crucial timing of posts can ensure the right people see it at the right time.

9. Post Exposure - promote your post and increase its exposure rapidly.

10. Interaction - start a conversation with your readers, it could be very fruitful.

Step back and see if you've check all of these points.  Extra time spent on each point will pay off.

This post contains affiliate links.  This means if you purchase through these links you are supporting 1976write and we thank you for that.