[Blog Content] Create Scannable Blog Posts

Fact: Only 16% of people read websites word for word.

The average person only comprehends 60% of what they read.

Why people rarely read web pages word by word

Research has shown that over 50% of people scan the articles they read picking out keywords, meaningful sub-headings, bulleted lists etc.

Credibility is also important to web users.  Which is why most people skim through articles, because it take less time.

Read more in: How to Read Better and Faster..

You can test this by asking a friend to take a quick look at your blog.  Give them about 30 seconds on each post.  After they've finished reading ask them what the post was about.  You'll begin to understand how they've interacted with your blog.

How to Make Your Blog Scannable

There are a variety of techniques bloggers use to make their posts easier to read.  These include:

Lists - people love reading lists because it appeals to our short attention spans.

Formatting- make your information jump out of the page with bold lettering, italics, CAPITALS. Try changing your font size to draw readers eyes to the main points.

Pictures- research has shown time and time again that people love images.  Use pictures relating to your key points, you have more chance of getting readers to read full articles.

Borders/Block quotes - get readers attention with boxes around quotes and key points.

Space - don't fill up every inch of your screen, leave a little space.  This will help your readers not feel overwhelmed.

Get to the Point - try to be concise with your points.

Don't Bury Your Points - make your point visible, don't bury it in your content.

Reinforce your Main Points Creatively throughout your post.

Don't overwhelm your Readers - stick to one idea per blog post, or insert links that relate to other posts.

If your posts aren't readable you may lose your readership.

This post contains affiliate links.  This means if you purchase through these links you are supporting 1976write and we thank you for that.


How to Craft a Legendary Blog Post in 10 Steps

You're fingers are burning from the blog post you've just completed.  You check it over feeling very pleased with yourself and hit the publish button!

You envision thousands of visitors clicking on your blog posts.

Then ...

It hits you like a ton of bricks.  Only a couple of visitors, no comments.  It's dead.

Does that sound familiar?

I've experienced that, many times.

Don't rush into a blog post, see if your blog post covers these 10 important points, and write blog posts your readers will love:

1. Pick a Topic - your article will flow more easily if you take extra time to define your topic, you'll cultivate something matters to readers.

2. Constructing Your Blog Post Title - the hook to draw your readers in to your blog post.

3. Opening Line - making an impression on your readers matters.  This line draws them in to read more.

4. Your Blog Post Needs a Point -  if you write randomly without purpose it won't give them any reason to stay on your blog.  Make it matter, give them a reason to read on.

5. Call-to-Action - give your readers something to do, this will cement the post in their mind, making a deeper connection with them.

6. Add Depth - make it more useful and memorable to your readers.

7. Polish Your Posts - small errors can block readers.  Take a bit longer and make sure your post looks good and reads well.

8. Posting at the Right Time - crucial timing of posts can ensure the right people see it at the right time.

9. Post Exposure - promote your post and increase its exposure rapidly.

10. Interaction - start a conversation with your readers, it could be very fruitful.

Step back and see if you've check all of these points.  Extra time spent on each point will pay off.

This post contains affiliate links.  This means if you purchase through these links you are supporting 1976write and we thank you for that.


Creating and Making Money from a Self-Hosted Blog

Advantages of being self-hosted

More customisable and you can choose your domain name without for example Blogspot.com on the end.  People will remember you a lot easier that way


Choosing Your Domain Name

Start by writing a list of words that relate to your website/blog.  A .com name is more memorable and will be more valuable than any other extension you choose.

When you've chosen your name you need to purchase it, listed below are well known companies you can use to purchase a domain name:
Purchase the domain name then use a company such as Hostgator as your platform, this makes the process much simpler.

Choosing a Good Self-Hosted Platform

I recommend a larger company which is more reliable, well established and has a good track record.

It's worth paying a little extra just to know peace of mind, again Hostgator gave me the best service when I needed it.

Hosting companies with the best customer support:

Hostgator - You can start from as little as $4.86 a month.

Bluehost - Their packages start from $6.95 per month

Dreamhost - Starting price is $8.95, a bit more than the others, but again gives great customer service.

How Can You Make Money From a Blog?  And How Long Does it Take?

So many people don't understand the value of blogging and how you can make a living from it.  For the most part they don't grasp the potential of a blog and that it can be a small business.  This next section will shed a bit of light on monetising your blog/website.

CPC Ad Networks

I've always used Google's own Adsense program, the ad's used in my blog relate in some way or other to what I'm blogging about, which makes it more beneficial for the reader.

If your blog is about insurance your advertising would reflect that.

CPC is pay per click, which means every time someone clicks on an ad, that money automatically goes into your Adsense account.

CPM Ad Networks

CPM is the cost per 1,000 impressions, you pay for each 1,000 views of your ad.  If a website publisher charges $2 per cpm, the advertiser must pay $2 for every 1,000 impressions of its ad.You can use these alongside Adsense.  Below are a list of companies you can check out:

Affiliate Marketing

Affiliate marketing is making money through referral's to a product someone else has created.  As an affiliate your reward will come when the purchase is made.

See below for a list of affiliate companies:
Direct Ad Sales

You can sell ad space from your website/blog to advertiser's.  It's certainly worth looking into.

How long does it take to make money from a blog?

Blogging is not "a get rich quick" scheme, you need to put time and effort into it to gain the reward's on offer.  I've researched and read a lot of different blog's and looked into how long it would take for a blog to take off.  I came to the conclusion that if you're a novice/beginner and have never blogged before, the time frame can be more than a year to get started and established.  If you have experience on the Internet, and understand the basics of setting up your blog, sorting your advertising and customising your blog to make it user friendly, you have the knowledge there for faster growth and monetary gain.

That's why sticking with your idea and doing thorough research, making mistakes and learning along the way are all vital.  If your not making money need to ask yourself why?  Stick with it and discover what work's for you, and always be willing to learn new things.  That way you'll always progress and grow a successful blog/small business.

This post contains affiliate links.  This means if you purchase through these links you are supporting 1976write and we thank you for that.