How to Make Words Look Good
Have you ever looked at an image online and thought, what's that all
about? That's because your eyes are struggling to deal with everything
being presented to you. People need visual cues to establish some kind
of importance. Your eyes flow more easily across a document when a
visual cue is in the frame.
In this blog post I'm going to show you create eye catching designs using the following features:
- Position and grouping
By grouping similar items in a more thoughtful way you can create an impact and strengthen meaning. By isolating the first and second clauses the contrast between them becomes more emphasised, giving readers a big "volia" when they come to the concluding clause. "Whitespace" is created when we separate text elements and add non-regular spacing between them.
Negative space or whitespace doesn't need to be white, it can be used between paragraphs, letters and objects to emphasise ideas and improve readability.
White space is good. So use it and embrace it!
As you can see in the quote above all of the text runs together, making reading pretty difficult. When you look at the quote on the left, a simple adjustment improves the layout. By easily adding a break after the quote, it creates a space between the quote text and author's name. With this simple change, the reader can tell the difference between the quote and the attribution.
A simple change in the weight of the font (i.e. light, bold, regular) can change the emphasis of the word. If you're ever unsure about this try altering the emphasis in the following sentence: "I didn't say we should kill him!"
A simple change in emphasis and the sentence sounds completely different.
By changing a font you can add or take-away its eye-catching-ness, and the level of importance in a design. Large letters scream "Eyes here!", whereas smaller text lets your readers know the information isn't as important.
Knowing when to use colour is another important part of creating images that stand-out. If you're background is busy, using a simple muted colour well will really set your image apart. On a more muted background it can make your text feel like a more natural piece of your design.
- Left-aligned - Large chunks of text is the alignment of choice because we read left to right.
- Right-aligned - Harder to read and should be used sparingly in design because its difficult to read across a ragged left edge. Can work particularly well with an image featured on the left side.
- Centred-text - Can also be difficult to read but works well in design contexts.
- Justified alignment - Space is created between words on both left and right sides, this makes designs look very polished. On the downside words can also appear haphazard and characters craggy.
How to Choose the Best Fonts for Your Blog
Your blog brand can easily be defined by which font you choose, this shows just how powerful fonts are at making your brand more recognisable online. You need look no further than Coca Cola with its white swirly font on a red background. Pairing the same fonts consistently will help people recognise your business so it's important to really think about which fonts you think are going to be suitable for your brand.
What should you be looking for to create beautifully crafted images? The following tips will show you how to choose fonts that will give your brand a professional look.
Use No More Than Two
To stop your designs looking messy, choose no more than two fonts. One for titles and headlines and the other for body text. Check out your favourite brands and take note of how many fonts they use and how they use them.
Use Serif and Sans-serif
Serif and sans serif refers to the little feet and tails at the end of letter you see on fonts like Times New Roman. "Sans serif" simply means without serif or no tails or feet.
These fonts are normally easy to read making there letters stand out from one another, which is why it's usually a top choice for text to appear on all screens. Serif fonts usually convey a more sophisticated feel and give a classier look to your message. A great combination would be to use serif fonts for titles and sans serif for body text.
Apply the Squint Test
Fotor has a ton of fonts ready to use, including calligraphy inspired creations. You can use these fonts for logos but thinks twice before you use them in the draft body of a document.
You can create feelings by choosing the right kind of font for your own brand, if you're looking for a creepier font why not try Creepster or Rapscallion text fonts. Although these are great for certain holidays I wouldn't recommend them for your everyday use.
Marketing materials may include coloured titles but I wouldn't recommend using colours on the body of the text. Always make sure your images pass the squint test!
You can discover new ideas all over the place. Check out Pinterest or look up fonts on Google. Take note of font combinations you see in shop windows, magazines and advertisements, take pictures of your inspiration to keep track of what you've seen.
You can find a number of fonts on Fotor for your business designs, you'll find them in Text Tab of the editor.
Pairing Fonts Like a Pro
There's an art to pairing fonts, its not as easy as it looks. I'm going to give you some easy tips to create your own designs, allowing you to create designs that flow and have texture.
Understand Your Font Types
In Fotor there are many different types of fonts, but they're broken down into four main categories:
They have little feet to the top or bottom of the letterforms.
Literally means without serif. These are generally more minimalistic and simple.
These are without structure and mimic natural handwriting flow.
These are large fonts with impressive bold feet.
The fonts you learned at school and are cursive, again mimicing handwriting.
Pick a Font With Feeling
Choose a font that suits your feeling, something you want your audience to feel as well, when they read your blog post/advertisement/flyer/invitation etc.
Give your readers the right vibe and ask yourself how does that font make me feel?
Don't go too overboard and use too many fonts, stick to two or three at the most. Stick with fonts that compliment each other.
Creating Pictures with Fresh Fonts
Do you want to add energy to your photos? Make your images more entertaining? Sharpen your marketing materials? A fabulous way to do this is by adding some simple text to your images. You don't need to say much if you have the right kind of image, these days you can use flyers, memes, announcements, invitations etc., by adding a few strategically placed words to a photograph to get your message across.
Creating a blog isn't just about writing a good article but combining other elements such as slides, charts, videos and images to make your content more appealing.
Why You Need Images in Content Marketing
Images weren't necessary when blogging first started, this meant you could get away with not using them and instead concentrate on text only content. These days all of that has changed and visual content is a must have on the internet, if you really want to stay relevant.
10 Great Reasons to Include Images in Your Content:
- Easy to create really eye popping images for your readers (Fotor templates were used in this blog post).
- Show off your product without going too over the top.
- Share images on almost every social networking site.
- People process images much faster than text based content.
- Conveying a message is much easier with an image.
- Readers are immediately drawn to an attractive image in a busy news feed.
- Written content appears shorter and easier to consume when images are there to break up the text.
- Skimming is the way most people look through content online, providing suitable images makes your article easier to understand.
- Blog posts with images are more likely to get read than those without.
- Emotions are affected through images.
You wear many hats when you're a blogger, whether it be writer, editor and even graphic designer. Don't worry you don't need to know everything, just enough to size images and make them look good. You need to know how to make buttons and widgets for your blog as well as how to add text to an image. All of my blog images are created using Fotor, I'm no designer but I use it for as little as $3.33 a month. (I also use it to create my book covers, because it's easier and cheaper than a program such Photoshop).
Over to You
Any picture can look magical with the array of fonts, stickers, wallpapers and templates on offer on Fotor.
If you need help checkout there easy-to-follow tutorials, a really fab blog to help you make your way around and drop them a line for any extra help you might require.
Sign up to Fotor today for as little as a cup coffee.