Wednesday, January 09, 2019

How to Keep Your Blog Fresh, and Handle Old Content



Managing your blog is a job in its self, its like cleaning out your closets.  It's always there for you to do, but something else always pops up that requires more attention.  Often leaving you with dry stagnant blog posts that require attention.  You can read more about blogging in Blogger: Build Your Blogger Website in Five Steps from Start to Finish.

I'm going to show you why its so important to keep your blog content up-to-date.



1. Old Content Should Be Managed

A poorly managed blog might end up costing you a lot more than you think, especially with outdated information.  Check out the reasons below:

Blog Image

You only get one change to make a good impression, if your readers stumble upon archaic information they're more likely to view your website as a outdated, and unreliable.

Accountability

By interpretation a blog is a collection of public statements about your business.  Any outdated information may hold you accountable financially and legally.

Disastrous for SEO

Irrelevant and outdated content is bad for SEO, taking up space and offering no value.  Search engines such as Google look for good quality content to increase rankings.

Fall in Revenue

Old content may still be getting some traffic, and could still be a money maker.  So don't delete in haste. These posts should be recycled, and turned into revenue makers again.  Check out my blog post The Definitive Guide to Writing a Blog Post for tips on maximising your blog content.

Don't Delete in Haste!

Don't go crazy and start deleting all of your old blog posts, you need to go through each one and see if there is any potential left, and use what you have.  Here are some tips on repurposing your old content:

Update to gain more traffic

If your blog post has useful links simply refresh and update them.

Reaffirm their relevance

See what other bloggers are doing in your field and make your blog posts relevant again.

Save time and money by updating content

Your time is taken up by writing new posts, so why not refresh the old stuff you've already written and keep your blog content evergreen.

2. Tune Up Your Blog

Give your blog a tune up by recycling or updating old blog posts.  You can do this by:

Revitalizing Good Content

Make it relevant again by:
  • Checking over important information such as people, titles etc.
  • Checking references to obsolete technology and old business information.
  • Referencing current trends.
  • Amending time based references and making them relative to the post date.
  • Amending tenses and make them relevant again.
  • Making sure your reader knows that you've updated a blog post, by letting them know with a simple note above each.
Restore SEO to Updated Blog Posts
  • Update your blog post with a new image, to make it more visually appealing.
  • Turn your new updated blog posts into an eBook.
  • Make a video, and create a second format. 
3. Promote Your Repurposed Content

You've given your old blog posts a face lift, now its time to promote them again.

Make the most of social media, especially Twitter and Pinterest, as soon as you publish them post them!  Link your refreshed blog posts with your current content.

4. Give Your Blog a Long Shelf Life

Work on producing evergreen content, with subjects that have elements that don't change over time.
Stay clear of the latest trend in your blogging arena, these never last.

Make your references strong, for example, say June of 2017 instead of June of last year.

5. Establish a Regular Blog Post Review/Refresh Process

  • Review your blog posts regularly
  • Go through your Google Analytics for low page performers.
  • Check incoming links for relevancy.
  • Do search testing for your blog.
  • Delete only blog posts that are no longer relevant to your brand, outdated or damaging.

In a Nutshell

Keep your blog up-to-date, and don't be afraid to clean out your closets every now and again.


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