People lean towards things that are more attractive, it gives them a greater sense of trust. So it makes sense to include attractive images throughout your blog.
Here are the 9 rules of powerful blog design:
1. In Blog Design, Looks Matter
First time visitors take notice of everything when they first land on your blog. It's not just blog content that keeps your readers interested, but also the way your blog is designed, and
how it functions, and feels. Your blog design will help you sell more products, and keep your audience engaged.
2. Make it Navigable Before You Make it Pretty
People don't like hanging around a website if they can't find the information they're looking for straight away. Use tried and trusted website layouts. With your search box at the top of the page above the fold, very few pop-ups, and ads in each blog post.
3. Keep it Clean and Simple
Don't clutter up every single corner of your blog with banners and advertising. Give your audience space to read what you have to say. Too many adverts can lead to ad blindness.
4. Every Blog Post Needs an Image
Images speak a thousand words, take time to create your own images and add them to every blog post you write.
Images can be pinned on Pinterest to attract traffic, or used on LinkedIn to give your post character.
Related: How to Create Amazing Images for Your Blog With Fotor
5. Let People Know What You're All About
Make your presence known with an about page and a blog tagline. You can use your about page to create your own blogging story, and encourage your readers along the way.
6. Make Your Blog Legible
Your fonts and text should easy-to-read on both computers and devices, you can do this by using larger fonts, and leaving white space, giving your readers time to take in what you've written.
7. Encourage Repeat Visits
Allow your readers to sign up for a free download, and offer them a monthly newsletter. People never buy anything on their first visit. So give them reason to trust you, by building a relationship with your readers.
8. Keep Sign Up Forms Simple
People hate complicated things, so keep it simple and only ask for their email address, on initial click.
9. Only Redesign When You Really Have To
People love familiarity, and hate change, only change things if you really feel like your blog is in trouble, otherwise leave well alone.
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