Wednesday, July 11, 2018

What You Need to Know About Pop Ups

With millions of people going online everyday it's not hard to understand that 70% of them feel that popups are a huge annoyance.

By the time you've finished reading this article you're going to get a pop-over before you leave.

Why do so many bloggers and website owners continue to use popups?

Pop-overs, over time have been misused, and they can also harm your traffic if they're not used properly.  But they can also bring new readers and traffic to your blog.

The simple fact is popups are a call to action that doesn't take up space in your normal flow of content, and a really good opt-in can increase your traffic email sign ups by 400%.

Utilizing the Wrong Kind of Popup

Any kind of advertising you use on your blog can disrupt your readers ability to enjoy your website, this is what Google looks for when they penalise a website.

The Three Kinds of Popups Used:

Traditional Popup - Usually opens a new browser window to display content.

Popunder - Designed not to take the focus away from the user, usually by sitting until the user moves in closer to the current window.

Popover - What most websites use, a lightbox overlay on top of site content.

Both the traditional and popunder are considered something of a distraction for most users, popping up when you're just getting into a blog post, oops!  In the early days of the internet many of these popup windows contained unrelated advertising or even worse, porn.

Popunders can often be on a delay, lying in wait like a landmine waiting to go off.  Also many websites use advertising popups with annoying audio or video in the background.

Applying Bully Tactics

You may have stumbled across language like this "Do you want 10,000 subscribers for your mailing list?" along with two options, saying something similar to this "Yes, sign me up now" and another one saying "No thanks, not today".  This is a way of shaming people to subscribe to their blog.

Have you ever succumbed to this particular tactic?  It's setup to make you believe that if you click "No" you'll be hating you're own business.

Most people don't accept that kind of ploy because it makes them less likely to click. Using that kind of stratagem will only only hurt your conversion rate but also your traffic.

Using Universal Messages

The message on your popover can become to generic and end up being no relation to what your website is all about.  This happens more often than you think online.

Some websites sell a huge assortment under one umbrella, this can be really confusing when you have a popover which only relates to one particular product.

How to Overcome Cross-Messaging?

When your audience gets this big you have to start thinking about providing a message that provides value to your customers when they're reading it.

This can be really hard to pull-off because you have to either provide different popups on different pages or a popup engine that will monitor your users and provide a popup to website users with certain characteristics.

The first option is the easiest method to use, by setting up your popups for particular items on your website pages.

Making Your Popup Ambiguous

Every popup needs to be user friendly and easy to close, otherwise your users and Google will take a disliking to your blog.

How to Make Your Popup User Friendly:
  • Leave the default corner X button to allow your users easy access to close the popup.
  • Leave two clearly marked options, one to convert the other to close, but stay away from bully text.
Keep it simple for the user, I prefer the small X in the corner option, allowing all of your readers to quickly close the popup box.

Upsetting Your Readers Experience

Giving your readers a great experience on your blog is a huge factor in wanting your readers to come back to your blog.

Here are some tips to bear in mind when you choose to set up your popover:

The Immediate Popup - Unfortunately many bloggers still use this on their websites leading to a short lived experience for many of their users.

The Time Delay Popup - With a time delay set to between 20-40 seconds after page loading, you'll gain a lot of traffic from people who read your content.

The Scroll-Triggered Popup - If you want catch your real readers and followers, the scroll trigger popup can be used when people have read half the page or to the bottom of the page.

The Exit Intent Popup - This option is often only available with paid plugins, but its also the most refined.  This can only be triggered when your reader is about to leave your blog.