Wednesday, January 24, 2018

Imperative Points for Author Marketing Success

Marketing your book can be a waste of time unless you follow these points.

1. Write a Good Quality Book

Everybody has a different idea of what a good quality book should be.  People love the "50 Shades of Grey" books but a literary prize winner barely gets a look in.  Whatever your subject choice is make sure you create a well-finished product for your readers to appreciate.

2. Figure Out Your Target Market

When you start writing you quickly realise that you can't please everyone, and the simple truth is that many people will overlook what you've written.  The idea is to find your niche audience and write for them.  Here are a few ways to do this:

Identify other authors in your niche

Look on Amazon and see what other authors are doing in your chosen subject.  In writing for instance you have authors such as Joanna Penn, Julia McCoy and Sean Platt.  This list goes on.

(a) Discover where potential customers hang out

When you've identified who your target market is you can start checking out blogs and publications/sites with similar books.

(b) Determine which category your book fits into

For nonfiction writers this is a lot more simple, but for a fiction writer you find out your genre and go from there.

3. Create a Genre Specific Book Design

Yes people do judge a book by its cover, my advice is keep it simple if you're on a shoestring budget.  If you're able to spend money on your cover, you can check out my list of the 60 best book cover designers online.

4. Work Out Your Books Unique Selling Point

Don't follow what your friends are telling you about your book, think about why readers would care enough to read it.

5. Create a Killer Social Media Profile

If you don't already have a social media presence, think about which platforms you want to target.  Then start marketing your book.

6. Create an Author Platform

Start your own author platform, this will you sell your books later on.  It will also showcase your talent as writer.