Wednesday, December 20, 2017

The Basics of Affiliate Marketing

An integral part of blogging and running a business online. With numerous networks offering affiliate programs, sometimes things can seem overwhelming if you don't know where to start.  Getting to grips with the basics of affiliate marketing will help you integrate it into your own blog or business.

Making Money From Your Blog Traffic

Your website is basically your own busy shopping street.  You need to make some billboards to make more money.  With most affiliate programs you create an action and receive your payment later.

Most Popular Affiliate Platforms

Amazon Associates - you can choose from a huge array of products from books to gourmet food, you can promote it and earn commission while you sell it.

CJ Affiliate (formerly Commission Junction) - You can choose from travel, retails goods, automotive and marketing.

Click Bank - mostly digital products, which include eBook downloads and information products.

Google Adsense - no transaction required, click based income from text, image and video based advertising.

Many smaller businesses can set-up their own in-house affiliate program for the services and products they offer.

Important Questions You Need to Ask

Here are some of the important decisions you need to make when you start planning:

How many affiliate marketing companies should I use?

If you're just starting out, stick with one program and dip your feet slowly.  You can get a real feel for what is profitable within your niche.

Will I be working directly with a company or with a network?

Many larger affiliate networks have an affiliate page to help you choose which vendor you want to promote on your website.

It may take you a little longer to join more than one vendor through the same affiliate network.

Will the ads I choose fit in with my business brand or blog?

Always choose affiliate programs that promote affiliate products that relate to your website niche.

Important affiliate program details to think about

Payment - you may receive a finder's fee or a percentage of any sales generated.

Payment Arrangement - some smaller programs may never pay, so always stick to well-established programs.  Generally you're paid via PayPal, check, or directly into your bank account.

Refunds - any refund will be directly deducted from your account.

Acceptable marketing techniques - many programs forbid the use of trademarked content (logos, images and slogans)

Accepted Affiliate Program Requirements

Most programs have their own policies but many require you have:

  • A well-run website
  • A website that doesn't violate specific terms and conditions
  • A genuine terms of use, privacy policy and legal disclaimer
If you haven't considered affiliate marketing, you should as its one of the most profitable ways to make money online.

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