Wednesday, June 14, 2017

8 Components Every Website Should Have

If you're thinking about starting a website or considering a redesign, it's best to start at the beginning, at your homepage.

This is your blogs virtual front door, and is the page responsible for drawing the most of your websites traffic.  Many bloggers find it difficult to optimise it properly.

Your homepage should be designed to serve different audiences from different roots.  In order to do this effectively it needs a purpose, incorporating components that attract traffic, encourage conversions and inform visitors.

What You Should Incorporate in Your Homepage Design:

1. Catchy Headline

The most important piece of copy on your blog is your headline.  It should capture the intention of your visitors within three seconds of them landing on your website.

You'll never please everyone with your chosen copy but you only need to target around 20-35% of the people that are most likely to be happy with your product.

2. Navigation

Making your website simple to navigate could mean the difference between a conversion and a bounce.  Give your visitors an easy path from your homepage.  The reader should always know where they are on the website and be able to access where they would like to be.

3. Great Content

This is the heart of your website, this will place your website high or low in search engine ratings.  This is the reason most visitors seek out your website.  Your blog should be easy to read, concise and informative.  Your content should answer the question "what's in it for me?".

4. Call to Action

Your homepage should coerce visitors to dig deeper into your website and move them further down the funnel.  Every website is different so there is no formula to a good call to action.  Use share buttons and an email box on each of your blog posts.  Those can be easily implemented easily.

5. Visual Design

People like something to look at, using graphics to make your website appealing will also help to make your website stand out.  However don't go to crazy with images and flashy intros, you should use videos sparingly for maximum effect.

6. Benefits to Your Readers

Your readers need to know what you do and what benefits buying from you, because they'll want to come back for more.

Don't complicate your website and use fancy language your readers won't understand.  Keep it lightweight and compelling.

7. Mobile Friendly

People use their mobile phones to surf the internet more and more these days, along with tablets so you need to make sure your website viewable on all of these devices.

8. Trustworthiness

Over time a good website instills trust from its visitors.  With good website design you can incorporate items that identify that you're a legitimate source, you can do this by using verified links, clearly stating your identity and contact information, using good grammar and applying social proof.

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