Saturday, July 09, 2016

Promote a Blog: A Simple Guide

How to promote a Blog

These days blog content is everywhere.  With Wordpress blog owners publishing around 59 million blog posts a month, not including other platforms such as Blogger, Tumblr and Medium.  There is a constant buzz produced by bloggers, that's why creating the right kind of noise is important.  Promoting your blog an getting rid of any loose ends to gain valuable exposure is so important.  Requiring time and resources for the greatest content amplification.

5 Necessary Things to Check Before You Promote a Blog Post:

1. Call-to-Action

If you're creating your own content such as eBooks or video, you can include it at the end of your blog post, so that people can subscribe or opt-in to get more content from you in the future.

2. Developed for Social Sharing

If your content is relevant and a good quality, readers will want to share it in their own social networks.  That's why images and links are all designed for sharing socially.  Having both great content and images will help maximise your blogs exposure.

3. Improved for SEO (Search Engine Optimisation)

Make your post title gripping, containing keywords in your chosen subject, and your meta title and descriptions all tie in with the post you're promoting.

4. Appropriate Formatting

Make your content readable and easy to follow.  Break up paragraph's with images, make sure your links open in a new browser tab.  With these tactics your bounce rate should go down and people should spend more time on your site.

5. Useful Content

You can waste a lot of time and money amplifying your content to irrelevant readers who aren't that interested in your site.

Instructions for Promoting Your Blog

1. Join Blogging Communities

There are plenty of blogging communities to join see 10 of them below:
  1. Triberr
  2. Inbound.Org
  3. BizSugar
  4. Klinkk
  5. Kingged
  6. IndiBlogger
2. Expand Delivery of Content

People consume content in different ways. Some are more visual, others like listening to content.This is a great way to stand out in a crowd "tap" into a new audience.  You can think about how to create links through:
  1. Video
  2. Direct Mail
  3. SlideShare
3. Email

There are two ways to promote your website content through email:

Manual Outreach

Reach out to people you've quoted or linked to, through email.

Leverage Your Email List

Give Visitors to your site plenty of opportunity to subscribe to your site.  Create a newsletter ever week or month and broadcast your best content.

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  1. Thanks for this helpful article. I could benefit by taking the time to follow the suggestions because I've always relied purely on organic reach and as we all know, that is diminishing exponentially.