2017/09/14

[Blog Images] How to Make Words Look Good


Have you ever looked at an image online and thought, what's that all about?  That's because your eyes are struggling to deal with everything that's being presented to them.  People need visual cues to establish some kind of importance.  Your eyes flow more easily across a document when a visual cue is in the frame.

In this blog post I'm going to show you create eye catching designs using the following features:
  • Position and grouping
  • Spacing
  • Weight
  • Size
  • Colour 
  • Alignment
Position and Grouping


By grouping similar items in a more thoughtful way you can create an impact and strengthen meaning.  By isolating the first and second clauses the contrast between them become more emphasised, giving readers a big "volia" when the come to the concluding clause.  "Whitespace" is created when we separate text elements and add non-regular spacing between them.

Negative space or white space doesn't need to be white, it can be used between paragraphs, letters and objects to emphasise ideas and improve readability.

White space is good.  So use it and embrace it!

Spacing


As you can see in the quote above all of the text runs together, making reading pretty difficult.  When you look at the quote on the left, a simple adjustment improves the layout.  By easily adding a break after the quote, it creates a space between the quote text and author's name.  With this simple change, the reader can tell the difference between the quote and the attribution.

Weight

A simple change in the weight of the font (i.e. light, bold, regular) can change the emphasis of the word.  If you're ever unsure about this try altering the emphasis in the following sentence: "I didn't say we should kill him!"

A simple change in emphasis and the sentence sounds completely different.

Size


By changing a font you can add or take-away its eye-catching-ness, and the level of importance in a design.  Large letters scream "Eyes here!", where as smaller text lets your readers know the information isn't as important.

Colour

Knowing when to use colour is another important part of creating images that stand-out.  If you're background is busy, using a simple muted colour well really set your image apart.  On a more muted background it can make your text feel more natural piece of your design.

Alignment

Left-aligned - Large chunks of text is the alignment of choice, because we read left to right.

Right-aligned - Harder to read and should be used sparingly in design because its difficult to read across a ragged left edge. Can work particularly well with an image featured on the left side.

Centred-text - Can also be difficult to read but works well in design contexts.

Justified alignment - Space is created between words on both left and right sides, this makes designs look very polished.  On the downside words can also appear haphazard and characters craggy.

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