2017/08/23

[Self-Hosting Basics] Everything You Needed to Know About Page Speed


Your blog page speed can naturally be seen as a reflection of the Internet Service Provider, and not really seen as an internal issue.  Yes, Internet packages and download speed play a big part how fast your website downloads, there are numerous factors that decide how fast your content will appear in someones browser.

Google determined in 2010 that a websites page speed was an important factor to how people experienced a website, it started to be used in their website ranking factor, and how your blog appears in SERP.  Almost half of all customers on the internet anticipate a web page to load in 2 seconds or less.  Experts at Google think an optimized website top ranked should load in under half a second.

Innumerable studies have shown that page speed can lead to loss of business from the extra time taken for a page to load, leaving consumers frustrated and leaving many online shopping carts abandoned.



In this blog post we've decided to look at how page speed can affect not only small businesses but also bloggers, giving you the ability to see where your website could see some improvements

Factors that Determine Page Speed

It can seem almost an impossibility to know why your blog is acting so slow, and why the pages are loading efficiently.  See below some other contributing factors that provide your overall page speed:

Web Host

Having a great customer service can pay dividends when it comes to your web host.  Going cheaper isn't always the best option, often this comes with slow page speeds.  You can easily avoid this blunder by hosting your website with Hostgator!

Big Images

The necessary resolution for print and screen based imagery differs greatly.  For all purposes 1000 pixels at 72 dpi should suit your current blogging needs, if necessary larger images can be compressed to thin down unnecessary data.

Outside Media

Videos from YouTube and other such content is a brilliant idea, just make sure it's frame size is only as large is you require it to be.

Make Your Blog Browser Friendly

Every search engine will make your website behave differently, if your website isn't behaving properly on Safari but works fine on Chrome, you'll take a penalty.

Don't Fill Your Website Full of Advertising

Too much advertising can drag down the speed of your blog, so go with "less is more" just to be safe.

Website Theme

If your running a site builder or WordPress theme that's fairly complex, this will add to your blog loading time.

Widgets

If you have a number of densely coded widgets on your website this might require a lot of processing power.

Website Code

If you're blog is carrying HTML or CSS that is too heavy, this will make your blog really slow!

How to Check Your Website Loading Time

There are a number of authorized website tools that will help you discover your blogs weak points.

My personal favourite is PageSpeed Insights from Google.  If you're making Google happy then knowing what they recommend for a better ranking page is pretty critical.  You can also checkout Google Webmaster Tools.

Best Practices for SEO Page Speed

To comply with Google's Best Practises, try executing the following:
  1. Optimize Images
  2. Adopt A Content Distribution Network
  3. Boost Server Response Time
  4. Influence Browser Caching
  5. Trim down Redirects
  6. Cut back CSS, Javascript and HTML
  7. Implement Compression
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Read more about Blogging: How to Effectively Monetize Your Blog[Blogging for Beginners] To Host or Not to Self Host?How to Start a Blogger Blog and Make Money


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