If you're a regular blogger or even a newbie you may be surprised at the information your blog holds and just how beneficial this can be for you.
If you're getting regular traffic from routinely posting on the web, chances are you're sitting on a goldmine of information. Did you know that you can leverage all that data and collect valuable insights and improve your blog content? All you need to know is how to use it to your advantage!
Let's start by breaking down each individual blog metric so you can start making improvements to your blog to gain even more traffic.
1. Bounce Rate
Bounce rate will tell you how often visitors leave your blog without visiting other pages on your blog. This is a great indicator of the quality of your content, but can also be used to draw your visitors to a CTA (call to action) at the end of your post.
Of course your blog could be doing the opposite and making people leave to visit other similar websites. If this is the cast you'll definitely want to make sure your blog posts are of the highest quality. You may want to try implementing a popular post widget in your blog side bar to showcase your best performing posts. This allows visitors to choose a post that caters to their individual needs and helps them to stick around a little longer.
2. Subscriber Count
Your RSS subscriber count can tell you how much your readership is growing over time. This can also indicate how many people are reading your blog posts regularly. These readers are more likely to spread around your blog post links and share them within their own network. Always make sure your email and RSS subscriber widgets are displayed at the top of your blog post in the side bar to encourage new visitors.
You can gain an overall understanding of how popular your blog really is and how much traction its gaining over time through your blogs traffic and views. You can also discover some slightly less obvious points such as how many views you're getting with individual blog posts, and how you audience responds to your chosen topics.
You'll also discover the topics that aren't doing so well. This means your audience doesn't see these as being important when they visit your blog. You may want to try publishing more on your most popular topic and less on the others. Look at which titles are getting the most views and you'll see how you can structure your other blog post titles along the same lines.
4. Referral Sources
Your blogs referral sources will tell you which websites are referring traffic to your blog. You can use this information to identify your blog's visibility and help diagnose why you may have low traffic to your blog. You'll also discover if you're getting traffic organically or from social media sites.
Use keywords to optimise your blog content and target your audience so it gets found in search engines. Discover which sites give you the most traffic and ramp up your promotion.
5. Inbound Links
The links you receive from other websites can tell you how authoritative your blog is. Your inbound links can show you how effectively your blog is contributing to your websites overall SEO, because inbound links re one of the most powerful factors impacting search engine optimisation. Inbound links will also help identify your blog's top content.