2016/07/16

4 Great Reasons Why You Should Have an Author Platform


Not every writer likes the idea of a personal brand.

That's understandable.  Especially if you don't like talking about yourself or your achievements.

Branding doesn't have to be daunting or scary.  After all you're showcasing your own stories and expertise, and building trust with your audience.

Strengthening your author brand is a key element to your success in today's marketplace.  Once you've built it, it's yours and no one can take that away from you.




Why You Need to Invest in Your Brand

You can see the contrast between time spent building a brand, and an author that hasn't bothered to invest in the necessary resources for developing their own personal online presence.

Think of it like this.  You brand is like your business card, and along with your book(s), your brand helps to build your credibility and open doors to future projects.

If you're in it for the long haul, you need to commit to a branding strategy as soon as your first book is published.

Standing Out From the Crowd is Pivotal

You need to spend time and energy on your brand, in order for you to "stand from the crowd", finding a niche for yourself.  Separating yourself and helping you to stand out making you different from any other author out there.

You are your biggest competition.  You won't need to worry about your rivals, you can use that energy to build your brand instead.

You have total control over your branding, so you don't need to be worried about how you'll be perceived in the market.

Ask yourself is your brand compatible and true to you?

You Can Take Charge of Your Own Branding with Social Media

In the current digital age you can take charge of your branding though social media, using a myriad of tools.  Proactively maintaining, building and protecting your own brand name in the public eye by credibly investing the time.

If you can spend the time  you have the opportunity to build a following.  Focusing your effort with a plan and assigned time you can become an expert in your industry.

Gain some inspiration by setting yourself some goals (solving problems, making your family proud).

Branding Demonstrates Your Market Value

Building and investing time in your brand gives you the opportunity to gain more clout with online reviews, publishing and writing other books and building your business.

Both your book and brand can be the portal to other entrepreneurial pursuits including revenue streams, services and book.

Take advantage of your brand and discover how you can broaden your horizons.  Help your audience understand who you are through your brand so they can make an informed buying decision.

Along with your following you'll discover an audience interested in what you have to say, and in buying from you.  Enhancing your brand for publishers and agents.

All of the effort, time and money spent will be well worth it.  No one can take that away from you.

You'll gain trust and new relationships through your brand.  Done properly, you'll gain as much out of it as you put into it.

Read More About Writing:   10 Signs You're a Writer at Heart10 "How to Write Books with Reviews"

This page contains affiliate links, this means if you purchase through our links you're supporting 1976write - and we thank you for that!

Hit me with a comment